The 2017 Product Design Exhibition Graduation Design Exhibition by Yinan Lyu, Vin Wen and Xi Chou |
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| DESIGN DETAILS | |||||
| DESIGN NAME: The 2017 Product Design Exhibition PRIMARY FUNCTION: Graduation Design Exhibition INSPIRATION: The 2017 product design graduation design exhibition is outstanding graduates of JILIN University of Art exhibition brand, now decided to update its brand iteration. Also because of its brand image for many years people, so the design of logo in the original brand equity and three hexagonal shape image on the basis of redesign, the combination of three hexagonal structure with more sense of reverie, reflects the product design unique sense of style, sense of structure. And for the original imag UNIQUE PROPERTIES / PROJECT DESCRIPTION: This is a brand promotion project, we improve the original three hexagonal logo. The original hexagonal shape can reflect the industrial product design connotation very well, so we keep it, while the exhibition always need a lot of people work together, so we connect the hives with hexagon. Black and yellow collocation is very striking, express the personality and vigor of college students that will graduate soon. OPERATION / FLOW / INTERACTION: The logo can be used to print the original document, or a special process of production. This requires the completion of the guidance of the designer. PROJECT DURATION AND LOCATION: The project started in January 2017 in Changchun and finished in April 2017 in Changchun. FITS BEST INTO CATEGORY: Graphics, Illustration and Visual Communication Design |
PRODUCTION / REALIZATION TECHNOLOGY: Spot color printing on paper SPECIFICATIONS / TECHNICAL PROPERTIES: It is a logo design, no size restrictions, can be produced according to need. TAGS: Typeface, Hive, Exhibition, Logo, VI RESEARCH ABSTRACT: The content of the exhibition is modern product design, and it wants to express concise, beautiful and practical. It is necessary to explain the exhibition culture with corresponding techniques. We extract elements from hives and structure, match them with black and yellow, while conforming the idea of industrial product design and achieving the eye-catching effect. CHALLENGE: How to stand out in a pile of competitive products and form a unique visual symbol, the best way is to be recognized without a name. We have designed this modern, concise and affinity logo, which has successfully attracted people's attention. ADDED DATE: 2018-02-13 06:27:29 TEAM MEMBERS (1) : Yinan Lyu , Vin Wen , Xi Chou IMAGE CREDITS: Yinan Lyu, Vin Wen and Xi Chou, 2017. |
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| CLIENT/STUDIO/BRAND DETAILS | |
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NAME: Calx Station PROFILE: Calx Station® is a beyond and advanced Brand & Digital Marketing service group in China. Calx Station® was founded in 2011, Beijing, China. With in huge brand marketing and digital marketing experience, we had successful served for over 100 Asian clients and brands in 15 industries. |
| AWARD DETAILS | |
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The 2017 Product Design Exhibition Graduation Design Exhibition by Yinan Lyu, Vin Wen and Xi Chou is Winner in Graphics, Illustration and Visual Communication Design Category, 2017 - 2018.· Press Members: Login or Register to request an exclusive interview with Yinan Lyu, Vin Wen and Xi Chou. · Click here to register inorder to view the profile and other works by Yinan Lyu, Vin Wen and Xi Chou. |
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