Insect Sculptures Advertising by Chris Slabber |
Home > Winners > #63001 |
 |
|
||||
| DESIGN DETAILS | |||||
| DESIGN NAME: Insect Sculptures PRIMARY FUNCTION: Advertising INSPIRATION: The concept development was done by a creative agency team from TBWA Africa. This was where the basic idea was born. After the initial briefing it was time too research a style. A lot of the inspiration came from the work of Felix Hernandez who is known for building miniature sets and photographing them too look life like. It was obvious that the insects would appear more life like if they were build as a solid object instead of stitching the elements together in Photoshop. UNIQUE PROPERTIES / PROJECT DESCRIPTION: The concept was to create the insects out of the environments they thrive in and also the things that they feed on for the new Doom insecticide campaign. The art direction was to be applied to 6 bugs. The Ant, Cockroach, Flea, Fishmoth, Fly and Mosquito. The materials and elements were sourced at junk yards, garbage dumps, super markets and river beds. From there each insect was build by hand using the corresponding elements. The sculptures were photographed and retouched in Photoshop. OPERATION / FLOW / INTERACTION: The main use for these pieces was for the new Doom insecticide campaign. The website, http://doom.co.za was the first priority. It serves as a call to action in terms of what insect problem you might have at home or work. Because of the striking nature of the images, they worked well for outdoor media as they attracted a lot of attention because of their graphic nature. PROJECT DURATION AND LOCATION: The project started in September 2017 in Cape Town and finished in November 2017 in Johannesburg. FITS BEST INTO CATEGORY: Photography and Photo Manipulation Design |
PRODUCTION / REALIZATION TECHNOLOGY: Each insect was build as a solid sculpture out of the needed elements that corresponded with each insect. For example, building the cockroach I used an old croissant for the tail, rotten leaves and plant materials for wings, Chicken bones and old banana peels for legs and an old tea bag as a head. Afterwards in Photoshop, each sculpture was retouched too correct colors, ad shadows and some body shaping. SPECIFICATIONS / TECHNICAL PROPERTIES: Each sculpture was build on a surface area of 250mm x 50mm. The digital files were provided too the client as hi resolution files at a size of 420mm x 594mm. From here it could be used for large format print executions as well as digital application. TAGS: sculpture, insects, insecticide, photography, manipulation, photoshop, retouching, advertising RESEARCH ABSTRACT: The main research consisted of two things. Too either photograph all the elements separately or too completely build each insect as a solid sculpture and photographing them. After some tests it was clear that the sculptures were the best option. This also meant that the elements used had to be in direct proportion too each other too achieve a real look and feel. In the end the sculptures provided the market with good insight as too why insects thrive in their respected environments. CHALLENGE: When creating the sculptures, the main challenge was too keep the respected elements in proportion too each other. This was too make each insect look as real as possible. Because of all the elements for each sculpture, it was necessary to build a wire frame as a support structure. The challenge was too make the viewer feel grossed out by the sculptures as they would when seeing real insects. ADDED DATE: 2018-01-09 11:27:30 TEAM MEMBERS (11) : Photography & Manipulation: Chris Slabber, Chief Creative Officer: Peter Khoury, Executive Creative Director: Kabelo Moshapalo, Jenny Glover, Creative Director: Johann Schwella, Copywriter: Lesaoana Makotoko, Art Director: Ntokozo Nhlanhla, Agency Producer: Stacey Moloi, Client Service: Debbie Pienaar , Lefalamang Maake, Designer: Chris Slabber, Byron Westphal, Tsepo Makate, and IMAGE CREDITS: Image #1: Photography & Manipulation Chris Slabber, 2017 Image #2: Photography & Manipulation Chris Slabber, 2017 Image #3: Photography & Manipulation Chris Slabber, 2017 Image #4: Photography & Manipulation Chris Slabber, 2017 Image #5: Photography & Manipulation Chris Slabber, 2017 |
||||
| Visit the following page to learn more: http://doom.co.za | |||||
| CLIENT/STUDIO/BRAND DETAILS | |
 |
NAME: Chris Slabber PROFILE: Chris Slabber specializes in photography, retouching and manipulation. His niche lies in the experimental side of his craft. Exploring the unknown is what drives him to achieve his unique results and in doing so supplies his clients with stand alone work. |
| AWARD DETAILS | |
 |
Insect Sculptures Advertising by Chris Slabber is Winner in Photography and Photo Manipulation Design Category, 2017 - 2018.· Press Members: Login or Register to request an exclusive interview with Chris Slabber. · Click here to register inorder to view the profile and other works by Chris Slabber. |
| SOCIAL |
| + Add to Likes / Favorites | Send to My Email | Comment | Testimonials | View Press-Release | Press Kit | Translations |
Did you like Chris Slabber's Photography Design?
You will most likely enjoy other award winning photography design as well.
Click here to view more Award Winning Photography Design.
  |
 |
