Bengal Classical Music Festival 2016 Festival by Loudworks

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DESIGN DETAILS
DESIGN NAME:
Bengal Classical Music Festival 2016

PRIMARY FUNCTION:
Festival

INSPIRATION:
The client, Bengal foundation, uses an iconic sculpture of a musician sitting with his musical instrument as the souvenir for the artists. We visualized RAAGA, the core musical element of Indian classical music as a flowing wave around the contours of the sculpture, that symbolizes the musician, creating an abstract musical fabric, rendered by the colors generated from the 5 different Raagas based on 5 different times of a day: Dusk, Morning, Noon, Evening, and Dawn.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
Bengal Classical Music Festival is an annual event focusing on South Asian classical music which gathers various well-known artists from different countries. In 2016, for their 5th event they wanted us to create the event's key visual to portray the energy classical music carries with it.

OPERATION / FLOW / INTERACTION:
The design is generated from visualizing a fabric flowing over the shape of the memento. The output is set of colorful waves and a rhythmic typography. The visual elements are simple yet bold and easily recognizable. These elements are versatile and can be used in a variety of items, such as posters, invitations, banners, t-shirts, badges, ID cards, and venue decorations.

PROJECT DURATION AND LOCATION:
The project started in October 2016 in Dhaka and finished in December 2016. The event took place in late November.

FITS BEST INTO CATEGORY:
Graphics, Illustration and Visual Communication Design

PRODUCTION / REALIZATION TECHNOLOGY:
We put a fabric over the original memento and photographed different waves the fabric formed over the sculpture. We sketched over the photos and generated the colorful waves with basic tools in Adobe softwares.

SPECIFICATIONS / TECHNICAL PROPERTIES:
The event focuses on South Asian Classical music which generates from the life and spirituality of this region. To respect the local origin of the music, we decided to use mostly local materials when producing different items for the event. The invitation card, the souvenir notebook etc. were made with local handmade paper and boards, and were hand-binded by local binders.

TAGS:
BCMF16, BengalClassicalMusicFest, Dhaka

RESEARCH ABSTRACT:
A research on South Asian Raaga was done. The movement of fabric flowing over a solid shape was observed in order to generate the visuals.

CHALLENGE:
The creative was to visually portray the essence and abstractness of classical music within our soul and mind.

ADDED DATE:
2017-10-15 16:50:36

TEAM MEMBERS (3) :
Director: Rashed Hassan Chowdhury, Designer: Navid Hasnain and Designer: Nabid Nahianur Rahaman

IMAGE CREDITS:
Navid Hasnain, 2018

Visit the following page to learn more: https://www.behance.net/loudworks


CLIENT/STUDIO/BRAND DETAILS
NAME:
Bengal Foundation

PROFILE:
Bengal Foundation was set up on the belief that exposure to the arts and culture lend a certain enlightenment and erudition to people, which not only make their quality of life better but also contribute to the betterment of society as well as the country. Engagement with the arts enriches people in a way which not only makes one more learned but also more humane. Bengal Foundation aims to sculpt a sense of aesthetics within the people, as well as the appreciation of it; establish points of reference for the growth and proliferation of art and facilitate the creation of environments responsive to the arts. It also works to conserve tradition; allow diversity, evolution and growth from within; disseminate processes, techniques, information and knowledge about the arts in order to empower, and instill confidence. Therefore the core undertaking of the Foundation is to create awareness in, and encourage the practice of, the arts in all its adaptations and uphold a positive image of Bangladesh by disseminating information about its cultural wealth.



NOMINATION DETAILS

Bengal Classical Music Festival 2016 Festival by Loudworks is a Nominee in Graphics, Illustration and Visual Communication Design Category.

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AWARD DETAILS

Bengal Classical Music Festival 2016 Festival by Loudworks is Winner in Graphics, Illustration and Visual Communication Design Category, 2017 - 2018.



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