General Electric Healthcare Interior design by Bella Ventura and Eleanor Hashalom Rondelle

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DESIGN DETAILS
DESIGN NAME:
General Electric Healthcare

PRIMARY FUNCTION:
Interior design

INSPIRATION:
Our design was inspired by GE Healthcare cutting edge technology, with its options for seeing the human body tissues and layers from the outside. We aimed to give architectural expression to its uniqueness, and also to a meeting point between architectonic design aspects with medical imaging elements.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
GE Healthcare engages in research and development of medical imaging via MRI and CT. We launched our design process by analyzing what the company does and seeing how we could reflect it in architectural terms. Our overarching aspiration was to celebrate GE Healthcare uniqueness, and to identify the point where architectonic design could encounter and merge with elements of medical imaging.

OPERATION / FLOW / INTERACTION:
The new office design encorages shared productive efforts and preserves the fine balance between closed private spaces and open spaces for social meetings and gatherings.

PROJECT DURATION AND LOCATION:
The Project started in November 2016 in Haifa Israel and finished in August 2017.

FITS BEST INTO CATEGORY:
Interior Space and Exhibition Design

PRODUCTION / REALIZATION TECHNOLOGY:
Changing elements of wood build a 3D picture, like the benches that grows out of the various segments and textures, revealing the work spaces as if exploring the body inner organs.

SPECIFICATIONS / TECHNICAL PROPERTIES:
Project size: 4,200 sqm. Floor hight: 4.5 meters.

TAGS:
General Electric, Health care, Interior design, Office space, High Tech, cool office space, wood.

RESEARCH ABSTRACT:
During the research phase we conducted interviews with GE Healthcare staff in order to understand the methods of work and the equipment used. Our aim was to translae the technological elemetns into Architectual language. for example, how to create an interesting design element which will reflect the action of the projection source movement in a CT test.

CHALLENGE:
Our challenge was in one hand, to create an architectonic design that will encounter and merge with elements of medical imaging, and yet allow an operative work place, including labs, open space work stations and meeting rooms. The fact that the company management wanted to create an open space work space created a new challenge for the design team. we wanted to allow both privacy and transparaty. This new work space made it possible to create a viewer's gaze through the elements - as we wanted.

ADDED DATE:
2017-09-11 13:35:35

TEAM MEMBERS (4) :
Head Designer: Bella Ventura, Eleanor Hashalom Rondelle, Oren Chiprout and Sian Kapan

IMAGE CREDITS:
Image #1: Uzi Porat, 2017.
Image #2: Uzi Porat, 2017.
Image #3: Uzi Porat, 2017.
Image #4: Uzi Porat, 2017.
Image #5: Uzi Porat, 2017.

Visit the following page to learn more: http://www.setter.co.il/


CLIENT/STUDIO/BRAND DETAILS
NAME:
GE Healthcare

PROFILE:
GE Healthcare provides transformational medical technologies and services that are shaping a new age of patient care. Our broad expertise in medical imaging and information technologies, medical diagnostics, patient monitoring systems, drug discovery, biopharmaceutical manufacturing technologies, performance improvement and performance solutions services help our customers to deliver better care to more people around the world at a lower cost. In addition, we partner with healthcare leaders, striving to leverage the global policy change necessary to implement a successful shift to sustainable healthcare systems.



NOMINATION DETAILS

General Electric Healthcare Interior Design by Bella Ventura and Eleanor Hashalom Rondelle is a Nominee in Interior Space and Exhibition Design Category.

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AWARD DETAILS

General Electric Healthcare Interior Design by Bella Ventura and Eleanor Hashalom Rondelle is Winner in Interior Space and Exhibition Design Category, 2017 - 2018.



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