Mobile City Cabin Self-driving Car by UISEE

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DESIGN DETAILS
DESIGN NAME:
Mobile City Cabin

PRIMARY FUNCTION:
Self-driving Car

INSPIRATION:
Having a technical background, our team knows that although the technology for automatic has already been ripe. But it is still a long way to use it in the real world because of the other reasons. So our inspiration is to remove one of the biggest obstacles: Real road situations. We choose to use our self-driving car for short-distance commuting in contained environments instead of urban environment. With this inspiration, we can use design to help high-tech create value in daily life.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
We create a new kind of self-driving car, Mobile City Cabin (MC2). It is a mobile sharing space for business, leisure and entertainment. MC2 is initially targeted for short-distance commuting in contained environments (such as parks and air ports), and then semi-open areas (new towns), and finally urban environments. Now it has been tested in campuses and high-tech parks, and will become a volume product next year.

OPERATION / FLOW / INTERACTION:
The Human Machine Interaction (HMI) system is different from traditional cars’ one-to-one interaction mode. We designed a highly efficient and natural HMI system with voice as the input, 3D sound and interior LED ambient lighting as the output. Together with the round-shaped sofa, the new HMI in MC2 gives all passengers the sense of control. For a more practical purpose, we create another interaction channel, a smartphone app, to collaborate with the car’s central control touch panel, which is placed at the front of the cabin, to deliver a seamless experience of traveling with a driverless car.

PROJECT DURATION AND LOCATION:
The project started in April 2015 in Beijing and finished in July 2016 in Shanghai. It was exhibited in CES. And it was also a winner of red dot award.

FITS BEST INTO CATEGORY:
Vehicle, Mobility and Transportation Design

PRODUCTION / REALIZATION TECHNOLOGY:
It relies on stereo vision, camera/radar fusion and commercial GPS/inertial systems to sense the environment, and optionally supports LIDAR in its extensible sensor fusion framework. It employs state-of-the-art computer vision and machine learning algorithms (including deep learning and reinforcement learning) to understand and reason the environment, and learn the optimal driving behaviors. It runs algorithms on a small form-factor super computer that is highly dependable and secure.

SPECIFICATIONS / TECHNICAL PROPERTIES:
Width 1450 mm x Length 3784 mm x Height 1520 mm

TAGS:
self driving, campus car, 3D sound, sharing, MC2, uisee

RESEARCH ABSTRACT:
The MC2 car is not just designed for passengers. It also communicates smoothly with people on the road, such as pedestrians and cyclists. Since the road is a social space, information transparency of the self-driving car is crucial for the safety of a whole transportation system. To make the car more communicative, we design a strip light system around the car’s body and express with the same visual language as the in-car one. What’s more, a LED display is placed in front of the car to deliver more detailed information. For example, it shows the animation of a walking person icon to deliver the message of “I see you. Please go first”.

CHALLENGE:
On the interior design, the MC2 car shows a brand-new spatial experience. The cockpit is redesigned from inside out. The steering wheel, pedals and dashboard are completely removed to maximize the space for passengers. The seating layout is simplified to a round sofa to create a relaxing, comfortable and semi-private atmosphere. In this way, everybody in the car can enjoy interacting with the in-car entertainment devices as well as other passengers.

ADDED DATE:
2017-08-31 15:22:06

TEAM MEMBERS (1) :
UISEE Design Team

IMAGE CREDITS:
Image #1 : Photographer Fengzhou, Photoshop Yinshuai Zhang, 2017
Image #2 : Photographer Fengzhou, Photoshop Yinshuai Zhang, 2017
Image #3 : Photographer Fengzhou, Photoshop Yinshuai Zhang, 2017
Image #4 : Photographer Fengzhou, Photoshop Yinshuai Zhang, 2017
Image #5 : Photographer Fengzhou, Photoshop Yinshuai Zhang, 2017

Visit the following page to learn more: http://www.uisee.com/


CLIENT/STUDIO/BRAND DETAILS
NAME:
UISEE Technologies Beijing Co., Ltd

PROFILE:
UISEE aims to become an unconventional company where every employee is empowered as elite partner. In the coming decades, the company is determined to bring safe, comfortable and cost effective autonomous driving products and services to billions of users. UISEE has a massively transformative purpose: everyone can have personal chauffeur service served by AI; millions of driverless taxis constitute never-stopping transportation flows in cities.



NOMINATION DETAILS

Mobile City Cabin Self-Driving Car by Uisee is a Nominee in Vehicle, Mobility and Transportation Design Category.

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AWARD DETAILS

Mobile City Cabin Self-Driving Car by Uisee is Winner in Vehicle, Mobility and Transportation Design Category, 2017 - 2018.



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