Apeer Logo Design by Du Qingling |
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| DESIGN DETAILS | |||||
| DESIGN NAME: Apeer PRIMARY FUNCTION: Logo Design INSPIRATION: When I got the project, I first studied the company's former logo, starting with its meaning, color, and so forth. Combined with the company positioning, the use of landscape, cowboy, old logo elements, etc. Combined with a variety of elements. UNIQUE PROPERTIES / PROJECT DESCRIPTION: It was designed for a travel company that serves the college community. According to its company characteristics, services and other areas of design. Get inspiration from landscapes, old logo, cowboys, etc.. Through the logo service, the company showed positive, march forward courageously mental state design. The logo master graphics are more than just peaks, is the embodiment of the company spirit of customer first, the entire logo with the company's future expectations. OPERATION / FLOW / INTERACTION: The unique gradient color can be impressive, and it is attracted to people at the first time. Rich color foreshadowed the company's diversified business, lively graphics and color, giving people the feeling of youth, and want to understand the company's products. PROJECT DURATION AND LOCATION: The project began in 2017 March and was completed in Zhuhai in 2017 April. FITS BEST INTO CATEGORY: Graphics, Illustration and Visual Communication Design |
PRODUCTION / REALIZATION TECHNOLOGY: As logo, it can be printed on the items needed for daily work, such as clothing, books, file bags and so on, usually in traditional color printing. On special occasions, special customized products, such as invitations, business cards, etc., need special gold stamping technology. SPECIFICATIONS / TECHNICAL PROPERTIES: Business card : 90mmX54mm;Letter signing paper: 210mmX297mm;Employee TAGS: Apeer,Group activities,Tourism, RESEARCH ABSTRACT: Before starting design, we investigate the industry of the company, understand the attributes of the whole industry, integrate the collected data and design. Through continuous brainstorming, combined with related elements belonging to the industry, we can make deliberation of elements and evolve from one graph to another. After establishing graphics, we should match colors according to previous research results, industry positioning and corporate culture. CHALLENGE: The biggest challenge is to combine the company's positioning and corporate culture to design, not only in line with the nature of the industry, but also with its own characteristics and styles. ADDED DATE: 2017-06-06 08:30:32 TEAM MEMBERS (1) : IMAGE CREDITS: Du Qingling, 2017. |
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| CLIENT/STUDIO/BRAND DETAILS | |
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NAME: Du-Ling PROFILE: Du-Ling is a brand name derived from my name. I am an independent designer. I studied industrial design at university. During the University, I came into contact with the brand design, and got the opportunity to practice. From then on, I established my research direction. Now, the design direction is based on plane design. |
| AWARD DETAILS | |
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Apeer Logo Design by Du Qingling is Winner in Graphics, Illustration and Visual Communication Design Category, 2017 - 2018.· Press Members: Login or Register to request an exclusive interview with Du Qingling. · Click here to register inorder to view the profile and other works by Du Qingling. |
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