Masedu / Arestidu Packaging identity by Giacomo Stefanelli and Barbara Cesura |
Home > Winners > #56726 |
 |
|
||||
| DESIGN DETAILS | |||||
| DESIGN NAME: Masedu / Arestidu PRIMARY FUNCTION: Packaging identity INSPIRATION: Cannonau and Vermentino are two traditional wines from Sardinia, a land full of proud,wild beauty.Masedu and Arestìdu, which mean ‘tamed’ and ‘wild’ in Sardinian, recall a characteristic feature of this land. The reinterpretation through the Giara horses, among the last wild horses in Europe and an icon of the most original Sardinia, comes from this. Thus the two horses express opposites, positive and negative, calm and action, control and fury, with that point of pride that unites them. UNIQUE PROPERTIES / PROJECT DESCRIPTION: The names of the wines were given by the client, Carlsberg Italia Horeca, and the task was to look for something unique but in the same time representative of the wines and the original land too. This land is so unique that lot of ideas comes but very few of them were able to express completely the complexity of the land and the hinabitants too. We then get to a final concept of the Giara horses that, as animal, could deeply express the complex character of the land and the wines. OPERATION / FLOW / INTERACTION: - PROJECT DURATION AND LOCATION: Client in Lainate (Milan) and agency in Verona FITS BEST INTO CATEGORY: Packaging Design |
PRODUCTION / REALIZATION TECHNOLOGY: Withe paper resistant to water plus hot foil (Kurz gold 180) for the name of the wines. SPECIFICATIONS / TECHNICAL PROPERTIES: - TAGS: Sardinia, wine, packaging, identity, design RESEARCH ABSTRACT: As per our methodology we worked to look for a concept that could express the difference, the uniqueness of the two Sardinia typical wines. During the study of all the informations we looked for the concept that was able to express the "terroir", the soul of this incredible land conveied by the wines. We found it into the horses that seems to be the last wild horses in Europe and so well representative of the very complex character of the land and the hinabitants too. CHALLENGE: Express the intimate mix of souls: land, grapes, wine and most important the human behind all of this. ADDED DATE: 2017-03-13 22:17:59 TEAM MEMBERS (1) : Creative Director: Barbara Cesura, Creative Director: Giacomo Stefanelli, Client Director: Stefano Giuseppe Dell'Orto and Illustrator: Enrico Rambaldi IMAGE CREDITS: NEOM internal photos |
||||
| Visit the following page to learn more: http://www.neom.it/en/progetti/carlsberg |
|||||
| CLIENT/STUDIO/BRAND DETAILS | |
 |
NAME: NEOM PROFILE: Neom is a Bran&Packaging design company located in Italy with offices in Verona and Padova. Neom came into being with the precise aim of creating a new venture, as new as those taking part in it feel. In 20 years’ work in the world of high-level branding for the leading Italian and international companies we have been able to consolidate our experience in all the different aspects of Corporate communication and Packaging, specialising in the Food&Beverage, Wine&Spirits, Personal Care, Home Care and Luxury sectors. Neom’s Vision is as simple as it is precise: creating success by communicating with people. The quality of the final result is achieved by maintaining high quality in every single step, from the briefing to the printing. The cooperation of the work team is decisive to reach excellence. Every action, every tool of communication (Corporate, Packaging, POP, ADV, etc.) takes part in the creation of the Vision that is expressed through the brand. |
| AWARD DETAILS | |
 |
Masedu/Arestidu Packaging Identity by Giacomo Stefanelli and Barbara Cesura is Winner in Packaging Design Category, 2016 - 2017.· Press Members: Login or Register to request an exclusive interview with Giacomo Stefanelli and Barbara Cesura. · Click here to register inorder to view the profile and other works by Giacomo Stefanelli and Barbara Cesura. |
| SOCIAL |
| + Add to Likes / Favorites | Send to My Email | Comment | Testimonials | View Press-Release | Press Kit |
Did you like Giacomo Stefanelli and Barbara Cesura's Packaging Design?
You will most likely enjoy other award winning packaging design as well.
Click here to view more Award Winning Packaging Design.
  |
 |
