Terrace Field Branding Tool by Taiki Kato |
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| DESIGN DETAILS | |||||
| DESIGN NAME: Terrace Field PRIMARY FUNCTION: Branding Tool INSPIRATION: Taiki was inspired by the terrace field concept from her award winning project. He was also inspired by her ability to unite opposite elements such as light and shadow in her architecture. The primary colors of this identity is black and white, which is the complete opposite. UNIQUE PROPERTIES / PROJECT DESCRIPTION: The brand identity and stationery for Ryoko Iwase, a spirited architect /designer based in Tokyo. The design adopts the same concept as her award winning project called "Dandanbatake (Terrence field)", which is to use a tiered platform structure and create a smooth landscape. All design systems have been designed with this "step" in mind. OPERATION / FLOW / INTERACTION: The logo will be applied to a web site in the near future. This is a simple and minimal design, which will never become old, and will maintain timeless beauty. PROJECT DURATION AND LOCATION: The project started in July 2016 and completed in September 2016, in Tokyo. FITS BEST INTO CATEGORY: Graphics, Illustration and Visual Communication Design |
PRODUCTION / REALIZATION TECHNOLOGY: This design required both Japanese and the alphabet, so Taiki applied a vertical composition, which shows the Japanese words at its most beauty. To maintain a good white-balance from the alphabet and the Japanese, he adjusted the weight and size of Japanese. SPECIFICATIONS / TECHNICAL PROPERTIES: Constructed a minimal yet functional design system by creating one design format and applying it to the rest of the tools. TAGS: Architect, Branding, Branding tool, Visual Identity, Brand Identity, Logo, Stationery RESEARCH ABSTRACT: Taiki studied a couple hundred patterns that has a unique layout with the design concept: a counter, and sought of a perfect balance of subtle elegance within a dynamic design. CHALLENGE: The challenge was to find a good design using mixed typesetting of Japanese and the alphabet. Took the most time in the finalizing process. ADDED DATE: 2017-02-27 09:26:08 TEAM MEMBERS (1) : IMAGE CREDITS: Image #1: Photographer Taiki Kato, Terrace Field, 2016 Image #2: Photographer Taiki Kato, Terrace Field, 2016 Image #3: Photographer Taiki Kato, Terrace Field, 2016 Image #4: Photographer Taiki Kato, Terrace Field, 2016 Image #5: Photographer Taiki Kato, Terrace Field, 2016 |
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NAME: Ryoko Iwase PROFILE: Ryoko Iwase is a Japanese Architect based in Tokyo Japan. She established her own studio 'RYOKO IWASE' in 2013 when she won the public competition held by Osaka Prefecture Government, 'Kizu river water front competition'. Recently, she also won the competition 'U-30 glass architecture competition' and selected one of 5 young architects for the exhibition'Under 30 Architects Exhibition 2013'. She has practiced at KENGO KUMA and Associates in Tokyo and EM2N Architekten, Zurich, Switzerland after completion of a Masters in Urban and Environmental Engineering at Graduate School of Kyoto University in 2010, and Graduating in 2007. |
| AWARD DETAILS | |
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Terrace Field Branding Tool by Taiki Kato is Winner in Graphics, Illustration and Visual Communication Design Category, 2016 - 2017.· Press Members: Login or Register to request an exclusive interview with Taiki Kato. · Click here to register inorder to view the profile and other works by Taiki Kato. |
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