Avenue Pitch Pack Proposal Presentation Document by Studio Standard |
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| DESIGN NAME: Avenue Pitch Pack PRIMARY FUNCTION: Proposal Presentation Document INSPIRATION: Before starting Studio Standard, I worked as an Art Director and Graphic Designer and art director for large agencies and publishers. Seeing how things are done at the highest level gave me an insight into how difficult it was for talented to creatives to compete. Many creatives whilst having the talent, lacked the tools, experience and knowhow. The Avenue Pitch Pack aims to democratize the pitch process, giving freelancers, individuals and boutique agencies access to a higher standard of design UNIQUE PROPERTIES / PROJECT DESCRIPTION: Our goal at Studio Standard is to provide everyone with access to high quality design. We believe in a more democratic approach to graphic design and that good design should not be limited to those who can afford to pay lots of money for it. The Avenue Pitch Pack is a downloadable pitch template including all the things a creative would need to win and most importantly keep a client. Most design agencies are geared up to service large brands. They have account managers, designers, directors and OPERATION / FLOW / INTERACTION: The Pitch Pack is created in Adobe Indesign. The user purchases and downloads the pack which comes in the form of a zip file. Inside the zip are the Indesign files that make up the pack. The user can save the files to Adobe Libraries where the files can be accessed anywhere in the world. The files are setup to print using blurb and using the blurb plugin, users can send the pack to print directly from Adobe Indesign. PROJECT DURATION AND LOCATION: We began this project in London in August 2016 taking three months to complete and was available worldwide in November 2016. |
PRODUCTION / REALIZATION TECHNOLOGY: The Avenue Pitch Pack was created in Adobe Indesign and is accessible using versions CS4, CS5, CS5.5, CS6 and all CC versions. It was printed using Blurb (www.blurb.com). The Proposal printing spec was as follows: SPECIFICATIONS / TECHNICAL PROPERTIES: Avenue Portfolio Style: Photobook Paper and Binding: Proline Uncoated 100# Eggshell, Hardcover with satin dust-jacket Dimensions: Standard Landscape, 10 x 8 in, 25 x 20 cm, 30pp Avenue Proposal Style: Premium Magazine Paper and Binding: Coated 80gsm Text, Glossy Softcover, Perfect Bound US Letter, 8.5 x 11 in, 22 x 28 cm, 24 pp TAGS: graphic design, typography, layout, editorial, layout RESEARCH ABSTRACT: The reason for pursuing this project was having spent over a decade either working for design agencies or pitching to clients and realizing that more time was being spent creating the pitch documents, than creating the concepts. This was not only the case for me but for many of my colleagues. Our first attempt at creating an editabe project proposal received over 25,000 views on Behance and was re-pinned on Pinterest over 25,000 times. Many customers reached out with feedback and the Avenue Pitch pack is the product of this. CHALLENGE: One of the most difficult parts of this project and all of our projects is design accessibility. We are taking software that takes professionals years to learn and trying to make it as easy and simple to use as possible. When the user opens the files, they don’t have to worry about getting bogged down in design drudgery like type hierarchies and object styles, it’s all done. The Avenue Pitch Pack is as easy as place your images and change the colors, but it took a lot of work to make it that simple. ADDED DATE: 2017-02-27 01:40:06 TEAM MEMBERS (1) : Ricci Williams IMAGE CREDITS: all rights reserved by studio standard 2017 |
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| CLIENT/STUDIO/BRAND DETAILS | |
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NAME: Studio Standard PROFILE: We are an independent creative studio specializing in the creating and selling fully editable fashion and premium lifestyle Adobe templates. As well as producing templates, we work with some of the worlds leading fashion, interior and lifestyle brands on print and design based projects. |
| AWARD DETAILS | |
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Avenue Pitch Pack Proposal Presentation Document by Studio Standard is Winner in Graphics, Illustration and Visual Communication Design Category, 2016 - 2017.· Press Members: Login or Register to request an exclusive interview with Studio Standard. · Click here to register inorder to view the profile and other works by Studio Standard. |
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