MiLLi SECOND Reel by Hidebumi Yamaguchi |
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| DESIGN DETAILS | |||||
| DESIGN NAME: MiLLi SECOND PRIMARY FUNCTION: Reel INSPIRATION: We got an evaluation that Major of the previous MiLLISECOND work is not only surprisingly esthetic look but also an exceptionally high-quality feel, which is the result of the extreme precision in craftsmanship and design. We received five awards. We wanted to tell this extreme precision in craftsmanship and design more. UNIQUE PROPERTIES / PROJECT DESCRIPTION: The body of "MiLLiSECOND reel" has been made in the processing of aluminum shaving. When you had a center of the body with edged form, you can feel the hollow that just fit your fingers because it is a process unique to shaving. In addition, there are 3 holes at the outside that you can put your neck strap, card case & etc. The line is using the organic fiber that high level strength elastic modulus (hanging weight limit is about 40 grams) OPERATION / FLOW / INTERACTION: The design that is appealing various using suggestion: The frame of the body is provided 2 oblong holes and 1 round hole. The user will be able to select these holes according to own preference, use & wearing method. For example, in case of a round hole, if the user can be put a neck strap into a round hole. PROJECT DURATION AND LOCATION: The MiLLiSECOND brand was born in Tsubame, Japan, a center of metalworking, stated 2014. The first product metal tape measure won 5 design award in Japan and Germany. MiLLiSECOND reel is the 3rd released products from MiLLiSECOND brand. In 2015 MiLLiSECOND exhibited at Paris, Germany, Dubai, Japan. |
PRODUCTION / REALIZATION TECHNOLOGY: A body is being produced and milled an aluminum ingot with a high precision. The surface of the aluminum after milling is treating an anodizing on aluminum so that it will be improved the corrosion resistance or abrasion resistance and also at the same time. On both of the sides body are providing the bowl shape depression so that the user should have the comfortable feeling on the depression that it will be just fit in the fingers. SPECIFICATIONS / TECHNICAL PROPERTIES: Material: Aluminum body. Line: Organic fiber Anodizing on aluminum body. Width 48mm x Depth 33.5mm x Height 7.8mm TAGS: productdesign, Stationery, MiLLiSECOND, Caroinc RESEARCH ABSTRACT: The designer's aim was simply not only to consider the form of product as an object but also it was to be suggested to the style that the user wears a reel or how to use. CHALLENGE: The MiLLiSECOND reel’s body is being produced and milled an aluminum ingot with a high precision. The milling quality is directly connected with appearance of the quality and attractive of quality. We did trial and error so many times to milled for 2 oblong holes and 1 round hole, and the bowl shape depression of body. ADDED DATE: 2017-02-26 05:53:30 TEAM MEMBERS (3) : Product Design : Hidebumi Yamaguchi (Caro inc.), Plan : TAKEDA DESIGN PROJECT and Manufacture : Takeda inc. IMAGE CREDITS: #1 Photographer : Ryokan Abe #2 Photographer : Ryokan Abe #3 Photographer : Ryokan Abe #4 Photographer : Ryokan Abe PATENTS/COPYRIGHTS: Opyrights Caro inc 2016-2017 |
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| Visit the following page to learn more: http://www.caroinfo.info/ | |||||
| CLIENT/STUDIO/BRAND DETAILS | |
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NAME: Takeda Inc. PROFILE: “Millisecond” brand: Millisecond is 1 second block of the 1000 minutes, that means "a moment”. Sometimes “in a moment” we meet on the value that is appealing. For example, the sculptures that are appealing to the moment we just saw, the music that you will love the moment we just heard, the tool that you can experience the superior functionality at the moment you just touched. The something that the brand “MiLLiSECOND” aim is to provide such a “Valuable moment” in people’s lives. The brand logotype is also the notation of “minus 3 power of 10” representing 1/1000, it has used as it is. MiLLiSECOND is making up by the collaboration with Hidebumi Yamaguchi who is the product designer that activity base in Tokyo together with Takeda Inc. who is producing the metal processing business located in Tsubame, Niigata, Japan. |
| AWARD DETAILS | |
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Milli Second Reel by Hidebumi Yamaguchi is Winner in Prosumer Products, Tools, and Machinery Design Category, 2016 - 2017.· Press Members: Login or Register to request an exclusive interview with Hidebumi Yamaguchi. · Click here to register inorder to view the profile and other works by Hidebumi Yamaguchi. |
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