JinYuan Brand Design by Feng Lei |
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| DESIGN DETAILS | |||||
| DESIGN NAME: JinYuan PRIMARY FUNCTION: Brand Design INSPIRATION: In order to reduce the people's "gold" (money) generated by the interests of the sensitivity, to get rid of the "gold" of the traditional cognitive suspects, to create the image of platinum, so the "golden"fo UNIQUE PROPERTIES / PROJECT DESCRIPTION: To further strengthen the professionalism of the company's financial services, from the " JY Financial Services" to extract the high frequency of the "gold" text as JY's new identification symbols, with simple, intuitive, easy to remember features, with the least language to tell others "Who are we" and "what we are doing." OPERATION / FLOW / INTERACTION: - PROJECT DURATION AND LOCATION: The project began in Shenzhen in October 2016 and was completed in Shenzhen in March 2017 and put into use FITS BEST INTO CATEGORY: Graphics, Illustration and Visual Communication Design |
PRODUCTION / REALIZATION TECHNOLOGY: Digital Printing SPECIFICATIONS / TECHNICAL PROPERTIES: Edit the brand manual, and then make a different related materials TAGS: Logo design, brand image, office materials, financial field RESEARCH ABSTRACT: In order to reduce the people's "gold" (money) generated by the interests of the sensitivity, to get rid of the "gold" of the traditional cognitive suspects, to create the image of platinum, so the "golden"fo CHALLENGE: The biggest difficulty of this project is that from the logo itself to the entire brand of visual implementation are geometric lines to express the visual appearance, and different size is difficult to control the line thickness and density. ADDED DATE: 2017-02-24 04:51:21 TEAM MEMBERS (1) : IMAGE CREDITS: Feng Lei, 2016. |
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| AWARD DETAILS | |
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Jinyuan Brand Design by Feng Lei is Winner in Graphics, Illustration and Visual Communication Design Category, 2016 - 2017.· Press Members: Login or Register to request an exclusive interview with Feng Lei. · Click here to register inorder to view the profile and other works by Feng Lei. |
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