The Photo Company Photography studio complex by Lovekar Design Associates |
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| DESIGN DETAILS | |||||
| DESIGN NAME: The Photo Company PRIMARY FUNCTION: Photography studio complex INSPIRATION: The architectural character of the project is mainly inspired by local Indian folk architecture and colors pertaining to western India.Local architecture is highly cost effective, sustainable and organic. Due to the hot climate of western India, the architecture is low rise, with thick mud or stone walls and the living areas derive light and ventilation through central courts instead of through big windows.The architecture takes the character of mud or stone walls with organic color elements. UNIQUE PROPERTIES / PROJECT DESCRIPTION: An abandoned, dilapidated factory complex in a no-development zone had to be converted into a young photographer’s studio specializing in automobile, product and fashion photography, while maintaining the footprints of the existing structure. Unused spaces were used to create transition and interactive spaces. The project needed to merge interiors and architecture with the same theme flowing throughout the space, making it look larger. The alterations had to be stimulating, low cost and earthy. OPERATION / FLOW / INTERACTION: The complex comprises of 3 parts. as one enters the premises, one sees the office, which is a low height structure and a tall factory shed, which is the studio, next to it.on the other side of the studio is the image processing unit. The photographer's studio is connected to the factory through the connecting courtyard , which was earlier a wasted space. The studio can be accessed by another gate to allow the flow of heavy vehicles and equipment for the photo shoots. PROJECT DURATION AND LOCATION: The project was started in February 2016 and was finished in May 2016 It is located in. Talawade which is an industrial region on the outskirts of Pune, India FITS BEST INTO CATEGORY: Interior Space and Exhibition Design |
PRODUCTION / REALIZATION TECHNOLOGY: The design was conceived around the existing structure of a factory premise and it's buildings. A majority of the existing materials and brick walls were re-used. Both, the new and the old walls were re-plastered by hand using an age-old indian technique, which gives an uneven rustic surface. The doors and windows were made using re-cycled local wood, which the flooring and walls were made of in-situ cement called Indian Patent stone or IPS SPECIFICATIONS / TECHNICAL PROPERTIES: The studio complex is on a site measuring 500 sq.m approximately. The low height office structures 3m height each ( on the outside) and 2.4 m on the inside. The factory shed which is converted into the studio has a height of 4.3 m internally TAGS: Adaptive reuse, simplicity, sustainable, Indian, colours, Eco-sensitive, low rise RESEARCH ABSTRACT: Research was conducted by the designers to obtain a structure that was a modern and contemporary adaptation of traditional Indian architecture and traditional indian design principles and elements. Hence, we had to go back in time and study the ancient Indian concepts of using central courtyards to let in air and light in its structure, use of materials which made the structure bio-degradable and Eco-friendly and well as the para cements of doors, windows and other openings to control climate and give the desired temperature and coolness CHALLENGE: The most difficult part of this project was to re-use a group of small existing structures and re-build on them. As there was a vast variation in the past and present uses of the premises, it was necessary to convert the structures to suit the new user. Selection of the architectural language for the new structure was an interesting challenge and and a contemporary design solution with modern adaptations of ethnic Indian building techniques and colors was the final choice ADDED DATE: 2017-02-22 12:50:02 TEAM MEMBERS (2) : Ashwin Lovekar and Anjali Lovekar IMAGE CREDITS: Mr.Hemant Patil |
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| Visit the following page to learn more: http://lovekardesign.com/ | |||||
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NAME: The Photo Company PROFILE: The Photo Company is a Photography studio which specializes in automobile and fashion photography. The company is headed by a young and dynamic photographer and his team.Having studied from a premier institute of photography and having worked with senior photographers from Mumbai, he had a good experience to start off on his own. The studio is a one of its kind facility that accommodated large automobiles to be shot and has the state-of-the art facilities and equipment for the job. Located in an Industrial area of Pune, India , which is an automobile and production hub, this is a highly required facility in the area. |
| AWARD DETAILS | |
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The Photo Company Photography Studio Complex by Lovekar Design Associates is Winner in Interior Space and Exhibition Design Category, 2016 - 2017.· Press Members: Login or Register to request an exclusive interview with Lovekar Design Associates. · Click here to register inorder to view the profile and other works by Lovekar Design Associates. |
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