XIN SGCQ Hotpot Logo and VI by Dongdao Creative Branding Group

Home > Winners > #52367




DESIGN DETAILS
DESIGN NAME:
XIN SGCQ Hotpot

PRIMARY FUNCTION:
Logo and VI

INSPIRATION:
XIN SGCQ features diverse aspects of Sichuan hotpot culture, which stresses spicy flavors. Besides, Sichuan is the most famous place for pandas. Thus, we created a panda face pattern (mainly adopting eyes and mouth as design elements), conveying lovely and lively sense to attract more youngsters and women. Therefore, we combined a panda face pattern with spicy hotpot graphics to make XIN SGCQ the new symbol of food fashion, which is required by our client.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
XIN SGCQ Hotpot is a famous catering brand that has already experienced two decades of development. The client considered the existing logo obsolete and unfashionable. Thus, in order to improve the brand recognition, we designed a novel logo which could easily be recognized and represent the Sichuan hotpot style.

OPERATION / FLOW / INTERACTION:
XIN SGCQ Hotpot is featuring the diverse aspects of the Sichuan hotpot culture, which stresses spicy flavors. Besides, Sichuan is the most famous place for pandas. Considering this, we created a panda face pattern (mainly adopting eyes and mouth as design elements) as a part of the logo, conveying a lovely and lively sense to attract more youngsters and women.

PROJECT DURATION AND LOCATION:
The project started in April 2015 in Beijing and finished in July 2015 in Beijing.

FITS BEST INTO CATEGORY:
Graphics, Illustration and Visual Communication Design

PRODUCTION / REALIZATION TECHNOLOGY:
In our logo design, we adopted black, white and red to represent panda's skin color as well as the color of the red pepper. In the right part of the logo, we took bamboo as the auxiliary graphics to showcase regional features (Sichuan). The vertical auxiliary graphics symbolize bamboos; horizontal graphics represent chopsticks. This combination of patterns and auxiliary graphics represent the typical Chinese (especially Sichuan) hotpot characteristics.

SPECIFICATIONS / TECHNICAL PROPERTIES:
-

TAGS:
VI, Hotpot, Panda, Bamboo

RESEARCH ABSTRACT:
XIN SGCQ Hotpot is featuring the diverse aspects of the Sichuan hotpot culture, which stresses spicy flavors. Besides, Sichuan is the most famous place for pandas. Considering this, we created a panda face pattern (mainly adopting eyes and mouth as design elements) as a part of the logo, conveying a lovely and lively sense to attract more youngsters and women. Furthermore, the client wanted the new brand image to present not only a traditional food but also a catering fashion. Therefore, we combined a panda face pattern with spicy hotpot graphics to make XIN SGCQ the new symbol of food fashion.

CHALLENGE:
Not applicable

ADDED DATE:
2016-12-29 09:18:49

TEAM MEMBERS (1) :
Dongdao Design Team

IMAGE CREDITS:
Dongdao Creative Branding Group, 2016.

Visit the following page to learn more: http://www.dongdao.net/


CLIENT/STUDIO/BRAND DETAILS
NAME:
-

PROFILE:
-



NOMINATION DETAILS

Xin Sgcq Hotpot Logo and Vi by Dongdao Creative Branding Group is a Nominee in Graphics, Illustration and Visual Communication Design Category.

· This project is currently confidential as results have not been announced yet. Images and further details of the project is not available for public yet, please check back later. If you are the owner of this design, please login to view the images.

· Click here to register today inorder to be able to view the profile and other works by Dongdao Creative Branding Group when results are announced.


AWARD DETAILS

Xin Sgcq Hotpot Logo and Vi by Dongdao Creative Branding Group is Winner in Graphics, Illustration and Visual Communication Design Category, 2016 - 2017.



· Press Members: Login or Register to request an exclusive interview with Dongdao Creative Branding Group.

· Click here to register inorder to view the profile and other works by Dongdao Creative Branding Group.


SOCIAL
+ Add to Likes / Favorites | Send to My Email | Submit Comment | Comment | Testimonials | View Press-Release | Press Kit



Did you like Dongdao Creative Branding Group's Graphic Design?
You will most likely enjoy other award winning graphic design as well.
Click here to view more Award Winning Graphic Design.


Did you like Xin Sgcq Hotpot Logo and Vi? Help us create a global awareness for good graphic design worldwide. Show your support for Dongdao Creative Branding Group, the creator of great graphic design by gifting them a nomination ticket so that we could promote more of their great graphic design works.

See other A' Design Award and Competition WinnersA' Design Award Presentation Submit Your Designs
 
design award logo

BENEFITS
THE DESIGN PRIZE
WINNERS SERVICES
PR CAMPAIGN
PRESS RELEASE
MEDIA CAMPAIGNS
AWARD TROPHY
AWARD CERTIFICATE
AWARD WINNER LOGO
PRIME DESIGN MARK
BUY & SELL DESIGN
DESIGN BUSINESS NETWORK
AWARD SUPPLEMENT

METHODOLOGY
DESIGN AWARD JURY
PRELIMINARY SCORE
VOTING SYSTEM
EVALUATION CRITERIA
METHODOLOGY
BENEFITS FOR WINNERS
PRIVACY POLICY
ELIGIBILITY
FEEDBACK
WINNERS' MANUAL
PROOF OF CREATION
WINNER KIT CONTENTS
FAIR JUDGING
AWARD YEARBOOK
AWARD GALA NIGHT
AWARD EXHIBITION

MAKING AN ENTRY
ENTRY INSTRUCTIONS
REGISTRATION
ALL CATEGORIES

FEES & DATES
FURTHER FEES POLICY
MAKING A PAYMENT
PAYMENT METHODS
DATES & FEES

TRENDS & REPORTS
DESIGN TRENDS
DESIGNER REPORTS
DESIGNER PROFILES
DESIGN INTERVIEWS

ABOUT
THE AWARD
AWARD IN NUMBERS
HOMEPAGE
AWARD WINNING DESIGNS
DESIGNER OF THE YEAR
MUSEUM OF DESIGN
PRIME CLUBS
SITEMAP
RESOURCE

RANKINGS
DESIGNER RANKINGS
WORLD DESIGN RANKINGS
DESIGN CLASSIFICATIONS
POPULAR DESIGNERS

CORPORATE
GET INVOLVED
SPONSOR AN AWARD
BENEFITS FOR SPONSORS
IMPRESSUM IMPRINT

PRESS
DOWNLOADS
PRESS-KITS
PRESS PORTAL
LIST OF WINNERS
PUBLICATIONS
RANKINGS
CALL FOR ENTRIES
RESULTS ANNOUNCEMENT

CONTACT US
CONTACT US
GET SUPPORT

Good design deserves great recognition.
A' Design Award & Competition.