Androgynous By Butterfly Lovers Womenswear Collection by Polly Ho |
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| DESIGN DETAILS | |||||
| DESIGN NAME: Androgynous By Butterfly Lovers PRIMARY FUNCTION: Womenswear Collection INSPIRATION: The FW16 collection is inspired by a Chinese legend of a tragic love story, Butterfly Lovers. It is like the Eastern version of "Romeo and Juliet". A love story about a Liang Shanbo and Zhu Yingtai. Zhu disguised herself as a boy and left for an academy. At school, Zhu met a boy called Liang Shanbo, whom she soon befriended and becoming sworn brothers. As the months and the years passed they became inseparable companions, and Zhu realized that she was in love. However, they both died and became butterfly. UNIQUE PROPERTIES / PROJECT DESCRIPTION: This collection, Loom Loop tried to integrate the core feminine look combined with the tailoring structure. It features strongly on prints inspired by the story. The colour palette is a juxtaposition of this legend story with burgundy and dark forest colour. The butterfly motif provides a focus on prints; Loom Loop favours both the all in one look in the same print and the mixing of the prints. True to Loom Loop’s philosophy the key look is relaxed yet expressive. The use of the most luxury silk in the tailoring adds fluidity to the otherwise clean lines and structured silhouette. To complement the feminine palette a hint of masculinity is conveyed in the tubular shapes of the dresses. OPERATION / FLOW / INTERACTION: This collection includes 30 outfits PROJECT DURATION AND LOCATION: This project started since Oct 2015 and finished in Jan 2016 and was joined the official New York Fashion Week Catwalk in Feb 2016. FITS BEST INTO CATEGORY: Fashion, Apparel and Garment Design |
PRODUCTION / REALIZATION TECHNOLOGY: In contrast to the digital prints the collection also features pieces crafted in Canton silk, that are minimalist with subtle detailing and block colouring which accentuate the characteristics of this artisan fabric and allows this heritage fabric speaks for itself. SPECIFICATIONS / TECHNICAL PROPERTIES: 30 outfits, size in UK 10 TAGS: Butterfly Lovers, Canton Silk, Sustainable, Heritage, Digital Print, Laser Cut, Embroidery RESEARCH ABSTRACT: Looking research from the Chinese Legend Story, from book and movie. Try to elaborate the elements into graphic prints and silhouette. CHALLENGE: We design all the graphic print in-house. We draw everything by hand then manipulate them into computer graphic software. Later on, we send it to digital printer to print them on silk fabric. We also try to simplify some graphic and send them for laser cut and embroidery. Then we attach on the garments. ADDED DATE: 2016-11-08 08:10:23 TEAM MEMBERS (1) : Andy Honpong IMAGE CREDITS: All image: Photographer Patrick Wong Make up & Hair: Baby |
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| Visit the following page to learn more: http://www.loom-loop.com | |||||
| CLIENT/STUDIO/BRAND DETAILS | |
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NAME: Loom Loop PROFILE: Designer Polly Ho launched her own brand Loom Loop in 2013 with her partner, prior to that Polly had a well established career as a fashion designer and consultant, she worked for many international high street brands and advised many Chinese clients. Early on in her career she worked for Misa Harada millinery in London, an experience that had a strong influence on her still today. She is a real advocate in the slow fashion movement, heritage, sustainability and east meets west are the ingredients that underpin the brand. Her first collection was launched in 2014 in PMQ, by her second collection she was scouted by the global CEO of the South Beach hotel in Singapore built by Norman Foster and designed by Philippe Starck, this golden opportunity landed her a sizable corporate project and put her brand beyond Hong Kong. Since then, she has gone on to win SME’s Youth Entrepreneurship Award 2015, Design for Asia Award 2015 — Category Award (Bronze), Perspective 40 under 40 Award for Fashion Design 2016, and RITAHK award for Retailer of the Year for Small Business 2016. In October 2015, she participated the Mercedes Benz Fashion Week in Tokyo with a catwalk show; and in February 2016, she presented another catwalk show at the official New York Fashion Week, both organised by the Hong Kong Trade Development Council. She graduated with a BA from Hong Kong Polytechnic University in 2004 and studied at the University of Central England. |
| AWARD DETAILS | |
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Androgynous by Butterfly Lovers Womenswear Collection by Polly Ho is Winner in Fashion, Apparel and Garment Design Category, 2016 - 2017.· Press Members: Login or Register to request an exclusive interview with Polly Ho. · Click here to register inorder to view the profile and other works by Polly Ho. |
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