Mou Mou Club Restaurant by Monique Lee of Mas Studio Ltd.

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DESIGN DETAILS
DESIGN NAME:
Mou Mou Club

PRIMARY FUNCTION:
Restaurant

INSPIRATION:
Source of inspiration is from the Japanese Be True and Honest code of business conduct and fresh food market. In the market, all food is displayed clean and tidy for selection and buyers are given detailed information on quality of food being sold. No packaging, no marketing gimmicks. Quality of food is the sole concern.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
Be basic and genuine is the gist of the design. An exposure approach is used to taste, feel and see nature. A fresh food display corner is built, and sources of food are illuminated in milk cans and fresh vegetables. Behind the scene objects used in the food processing chain like wooden crates, food ingredients are brought out and shown. Then, a full scale linear lighting system is adopted to highlight the motif of dispatching raw materials from nature to dining tables in a flash.

OPERATION / FLOW / INTERACTION:
A flow chart from source to delivery of food is painted on the cement wall where customers can see clearly what the restaurant is serving. Concerns on Eat Healthy are mindfully conveyed in the display of vegetables on the walls. As an added value service, a hidden USB mobile phone charger is built under each table.

PROJECT DURATION AND LOCATION:
The project started in May 2014 and finished in December 2014. Grand opening on Jan 2015 in Hong Kong.

FITS BEST INTO CATEGORY:
Interior Space and Exhibition Design

PRODUCTION / REALIZATION TECHNOLOGY:
Designing a linear layout of florescent light and brass pipes of different sizes poses a big challenge. While considering the aesthetic side, we are constrained by pipe sizes available in the market and actual dimensions of the ceiling. Regarding the glass cylinders, it took long time to get a supplier to tailor-make and produce small number of pieces while facing a tight project schedule for the opening of the restaurant.

SPECIFICATIONS / TECHNICAL PROPERTIES:
The site area is 241 sq.m where is a corner of Amoy Plaza.

TAGS:
Shabu Shabu, Wagyu, Japanese cuisine, Casual dining restaurant, A restaurant offering as much as one can eat for a standard charge.

RESEARCH ABSTRACT:
Our research is on collection of data from books, internet and magazines for understanding Japanese philosophy on life, art. Key findings are that Buddhism, Tea ceremony, Flower arrangements have strong impacts on different aspects of life. Space and Simple shapes are distinctive features. Buddhist philosophy of Void is realized in their pursuit for minimalism. Likewise, simple colours preferred by minimalists are also seen in the Tea ceremony and Flower arrangements cultures. These elements are kin to Conservation and are important attributes of the design.

CHALLENGE:
We face substantial challenge on Conservation and design. Located at a dim corner of the mall, there is vital concern on how to draw customers to the restaurant. We avoid using extra devices contrary to our idea of Conservation and being basic. A glass wall is adopted to magnify the effect of lighting system inside, which is then extended to the entrance to link up the illuminated milk cans and vegetable displays. This enhances overall visibility of the site.

ADDED DATE:
2016-06-06 05:13:15

TEAM MEMBERS (2) :
Design Director: Monique, Sum Wing LEE and Designer: Thomas, Ho Ting CHU

IMAGE CREDITS:
Image #1, Photographer Ray Chow, MouMou Club, 2015.
Image #2, Photographer Ray Chow, MouMou Club, 2015.
Image #3, Photographer Ray Chow, MouMou Club, 2015.
Image #4, Photographer Ray Chow, MouMou Club, 2015.
Image #5, Photographer Ray Chow, MouMou Club, 2015.

PATENTS/COPYRIGHTS:
Copyrights belong to Mas Studio Ltd.

Visit the following page to learn more: http://bit.ly/28WRV9H


CLIENT/STUDIO/BRAND DETAILS
NAME:
Mou Mou Club

PROFILE:
Mou Mou Club is a restaurant brand run by Japan based Kabushikigaisha Limted. It was awarded Best Restaurants, Best Hot Pot Restaurants, Environmental Excellence from 2010 to 2015 by various magazines and organizations. Established in 2008, Kabushikigaisha Limited (Kabu) has launched numerous famous restaurant brands including Mou Mou Club, a Shabu Shabu Specialist originated from Tokyo, Japan. Other Kabu brands include Sushi Dai, authentic Japanese handmade sushi; Gyu-kaku, Japanese BBQ Specialist; and Tamshii, an authentic Japanese Robatayaki. Kabu is trying to diversify its range of food chains. Yakiniku (HK) Ltd, subsidiary company of Kabu also launched Gyu-kaku Japanese Yakiniku Restaurant,a famous worldwide brand which origins from Japan. In 2015, Kabu introduced another two famous brands to Hong Kong, which are Onyasai, Japan’s No.1 Shabu Shabu and Yoogane, Korea’s No.1 Chicken Galbi. They also create their own brands in order to compete with similar specialty restaurants in the ever competitive environment. With over 20 shops by Nov 2014, Kabu has shown its aggressive business plan in terms of opening more new shops in different districts in Hong Kong.



NOMINATION DETAILS

Mou Mou Club Restaurant by Monique Lee of Mas Studio Ltd is a Nominee in Interior Space and Exhibition Design Category.

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AWARD DETAILS

Mou Mou Club Restaurant by Monique Lee of Mas Studio Ltd is Winner in Interior Space and Exhibition Design Category, 2016 - 2017.



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COMMENTS
Giulia Esposito Comment #3629 on December 25, 2022, 7:38 am
I am absolutely delighted to see such a beautiful and creative design in the Interior Space and Exhibition Design category. The use of colors, textures and materials to create a unique and inviting atmosphere is truly remarkable. The attention to detail, such as the lighting and furniture, is exceptional. It's clear that the designer put a lot of thought into creating a delightful experience for patrons. The result is an inviting space that exudes a sense of warmth and sophistication. It's an honor to recognize the success of Monique Lee of Mas Studio Ltd. for this outstanding work.
Paul Williams Comment #29446 on January 3, 2023, 9:18 am
Mou Mou Club by Monique Lee of Mas Studio Ltd. is an incredible example of interior design excellence. The design stands out for its use of simple shapes, minimalist colors, and Buddhist philosophy of void for achieving a beautiful and natural aesthetic. The restaurant is illuminated by a full scale linear lighting system that highlights the motif of dispatching raw materials from nature to dining tables in a flash. It’s an absolutely stunning work that truly captures the essence of Japanese Be True and Honest code of business conduct. The attention to detail is remarkable and it is clear that Monique Lee of Mas Studio Ltd. has put a great deal of thought and effort into creating such a unique and exquisite restaurant. Congratulations Monique Lee of Mas Studio Ltd. on winning this prestigious award.
Paul Phillips Comment #33461 on January 3, 2023, 10:42 am
I am truly impressed by the 'Mou Mou Club' restaurant. The designer has managed to create a unique atmosphere that allows customers to take a journey from nature to their dining tables. The food display corner is a true highlight, with its illuminated milk cans and fresh vegetables. The wooden crates and food ingredients exposed behind the scenes also add an interesting touch. The linear lighting system is a great way to emphasize the concept of raw materials being delivered to the diner's plate in a flash. All in all, the 'Mou Mou Club' restaurant is a beautiful example of how design can be used to create a unique and inspiring atmosphere.
Adam Harris Comment #35260 on January 3, 2023, 11:18 am
I am incredibly impressed by the design of Mou Mou Club, winner of the A' Design Award. The unique properties featured in this restaurant are a testament to the idea of being true and honest. By exposing nature, the fresh food display corner and linear lighting system creates a truly stunning atmosphere. The research conducted to understand Japanese philosophy and the main elements of conservation and minimalism have resulted in a beautiful and meaningful space. The challenge of conservation and design was taken on with great skill and the results speak for themselves. This is an incredible accomplishment and a wonderful example of good design.
Elena Petrenko Comment #38350 on January 3, 2023, 12:21 pm
This award-winning work is a perfect example of how simple shapes, colors, and lighting can be used to create a stunning restaurant design that celebrates the beauty of nature.
Chloe Turner Comment #39901 on January 3, 2023, 12:53 pm
I am absolutely amazed by the stunning design of the Mou Mou Club restaurant. It is clear that the designer had a clear vision of creating a space that honors the Japanese code of conduct that values truth and honesty. The clean and tidy display of the food and the detailed information provided on each item is a testament to this. The overall design of the restaurant is truly captivating and provides a unique dining experience. It is a true pleasure to be able to enjoy such a well-designed space. I am so pleased that this wonderful piece of work has been recognized with the A' Design Award.
Elisabeth Clark Comment #40915 on January 3, 2023, 1:15 pm
I'm truly amazed by the impressive work of Monique Lee of Mas Studio Ltd. and their A' Design Award-winning work, Mou Mou Club. The restaurant features a unique exposure approach that allows visitors to taste, feel and see nature in its true form. The team's research into Japanese philosophy on life and art have resulted in a space of simple shapes, minimalist colors, and Buddhist philosophy of Void that come together to create a stunningly beautiful and peaceful atmosphere. Congratulations to Monique Lee of Mas Studio Ltd. for their success in winning the A' Design Award and for their remarkable work in interior space and exhibition design.
Mark Allen Comment #40976 on January 3, 2023, 1:16 pm
This award-winning work is an inspiring example of how simplicity and minimalism can be used to create a stunning design. Through its creative use of lighting, natural materials and thoughtful layout, the design exudes a sense of calm and tranquility. A true testament to the power of conservation and creative excellence, this work is a remarkable achievement.

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