Tippler Wine Package Design of White Spirit by Yong Huang

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DESIGN DETAILS
DESIGN NAME:
Tippler Wine

PRIMARY FUNCTION:
Package Design of White Spirit

INSPIRATION:
The design inspiration is from the poetry "drinking" of the poet Tao Yuanming in China. "I built a hut beside a path, But hear no cart or horse, You ask how this can be? A distant mind is a far off place Picking mums by the eastern fence I lose myself in the southern hills. The mountain air, the sunset light, Birds flying home together. In this there is a truth To know, but not to say."

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
subwayThe bottle of the white spirit be designed by drop-shaped with the tippler image, what express the means of "one white spirit, one world" and " the wine tasting realize the meaning of life”; express the indifferent and peaceful willingness, natural feel, make one’s mind somewhat refuge, words finish but the meaning will be infinite.

OPERATION / FLOW / INTERACTION:
Overall of the package give consumers a natural, simple, pure emotional experience; with a minimalist image, promote the design style of tippler's wine "simple, Zen".

PROJECT DURATION AND LOCATION:
The project began in November 2015 completed in Henan, China.

FITS BEST INTO CATEGORY:
Packaging Design

PRODUCTION / REALIZATION TECHNOLOGY:
The bottle with ceramic, the outside package and handbag are using reusable linen material, the packing box uses a low-carbon green kraft paper.

SPECIFICATIONS / TECHNICAL PROPERTIES:
500ml 18cmx15cmx8cm

TAGS:
Package design of Tippler's Wine, Package of the white sprite, Zen Package ,low-carbon Package

RESEARCH ABSTRACT:
In the current Chinese liquor market, in the reason of more types, coupled with the excessive packaging and too complicated and cumbersome bottle-shaped appearance, so making the choosing target of consumers is not focused, making it difficult to form a strong influential. Lack of significant creative targeted on wine packaging, similar packaging products is abounded. Resulting share is low in market, and buy rate of customer is low.

CHALLENGE:
How to make the package of white spirit more environmentally, while using recycled materials, thereby reducing environmental pollution and waste; simplify the bottle shape and packaging design, design a unique visual symbols for making the package be formed a unique minimalist visual symbols.

ADDED DATE:
2015-11-26 08:45:17

TEAM MEMBERS (1) :
Huang Yong

IMAGE CREDITS:
Shutterstock

PATENTS/COPYRIGHTS:
Songhe Stock

Visit the following page to learn more: http://blog.sina.com.cn/huangyongdesigin


CLIENT/STUDIO/BRAND DETAILS
NAME:
Songhe Stock

PROFILE:
Songhe wine co., LTD in henan province is China's famous liquor-making enterprises, the main production "Song He grain fluid, henan famous brand" "already daqu" and its series of products, through the ISO9001:2000 international quality certification.



NOMINATION DETAILS

Tippler Wine Package Design of White Spirit by Yong Huang is a Nominee in Packaging Design Category.

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AWARD DETAILS

Tippler Wine Package Design of White Spirit by Yong Huang is Winner in Packaging Design Category, 2015 - 2016.



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· Click here to register inorder to view the profile and other works by Yong Huang.


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