DESIGN NAME: Tippler Wine
PRIMARY FUNCTION: Package Design of White Spirit
INSPIRATION: The design inspiration is from the poetry "drinking" of the poet Tao Yuanming in China.
"I built a hut beside a path,
But hear no cart or horse,
You ask how this can be?
A distant mind is a far off place
Picking mums by the eastern fence
I lose myself in the southern hills.
The mountain air, the sunset light,
Birds flying home together.
In this there is a truth
To know, but not to say."
UNIQUE PROPERTIES / PROJECT DESCRIPTION: subwayThe bottle of the white spirit be designed by drop-shaped with the tippler image, what express the means of "one white spirit, one world" and " the wine tasting realize the meaning of life”; express the indifferent and peaceful willingness, natural feel, make one’s mind somewhat refuge, words finish but the meaning will be infinite.
OPERATION / FLOW / INTERACTION: Overall of the package give consumers a natural, simple, pure emotional experience; with a minimalist image, promote the design style of tippler's wine "simple, Zen".
PROJECT DURATION AND LOCATION: The project began in November 2015 completed in Henan, China.
FITS BEST INTO CATEGORY: Packaging Design
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PRODUCTION / REALIZATION TECHNOLOGY: The bottle with ceramic, the outside package and handbag are using reusable linen material, the packing box uses a low-carbon green kraft paper.
SPECIFICATIONS / TECHNICAL PROPERTIES: 500ml 18cmx15cmx8cm
TAGS: Package design of Tippler's Wine, Package of the white sprite, Zen Package ,low-carbon Package
RESEARCH ABSTRACT: In the current Chinese liquor market, in the reason of more types, coupled with the excessive packaging and too complicated and cumbersome bottle-shaped appearance, so making the choosing target of consumers is not focused, making it difficult to form a strong influential.
Lack of significant creative targeted on wine packaging, similar packaging products is abounded. Resulting share is low in market, and buy rate of customer is low.
CHALLENGE: How to make the package of white spirit more environmentally, while using recycled materials, thereby reducing environmental pollution and waste; simplify the bottle shape and packaging design, design a unique visual symbols for making the package be formed a unique minimalist visual symbols.
ADDED DATE: 2015-11-26 08:45:17
TEAM MEMBERS (1) : Huang Yong
IMAGE CREDITS: Shutterstock
PATENTS/COPYRIGHTS: Songhe Stock
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