Threaded Ed.17, The Seele of Seventeen Magazine by Threaded Media Limited |
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| DESIGN DETAILS | |||||
| DESIGN NAME: Threaded Ed.17, The Seele of Seventeen PRIMARY FUNCTION: Magazine INSPIRATION: We are committed to producing a ‘printed space’ that encourages expanded practice to occur by means of collaboration. Threaded’s inclusive of design work, artwork and collaborative endeavours/projects. Side-by-side, page-to-page – practitioners are invited to exhibit, are profiled, display their practices, and reflect on the nature of what they do through interview and design. These insights into a range of practitioners and their practices bridge a gap between established and emerging practice. UNIQUE PROPERTIES / PROJECT DESCRIPTION: Threaded is for creatives by creatives – curated using the construct of the interview and the medium of print as vehicles to disseminate insights into practice. Threaded’s editorial ethos combines occurrences between the thematic and the conceptual ideation. Interestingly, personal references emerge, in awaiting the birth of Kyra’s son we examined Threaded as an adolescent using the three counterparts of the human personality which are part of Sigmund Freud’s psychoanalytic personality theory. OPERATION / FLOW / INTERACTION: Threaded is an international collaborative project that curates insights into practice through discussion and presentation of practice, thinking and process. PROJECT DURATION AND LOCATION: The project started in August 2014 and was printed for international distribution in December 2014. |
PRODUCTION / REALIZATION TECHNOLOGY: Edition 17 uses a variety of Fedrigoni & Spicers paper stocks [listed below] to showcase the beauty and importance of colour, format, texture and feel in a tactile printed object. Cover – Splendorgel 340gsm [gloss laminated] Inside section 1 – Impress Gloss 170gsm Inside section 2 – Splendorgel 140gsm SPECIFICATIONS / TECHNICAL PROPERTIES: Width 210mm x 7mm x 275mm TAGS: Threaded, Design, Magazine, Exhibition, Creative, Collaborative, Illustration, Graphic, Emerging, Established RESEARCH ABSTRACT: Collaborators are encouraged to exploit critical conventions of interview constructs whilst simultaneously being humorous, highly self-conscious, disruptive or commandeering. Practitioners profiled lead and present themselves, as they want to be seen. Often the designer/artist is positioned as both interviewer and interviewee. A new type of unstructured interviewing occurs and a self-authored case study individualises a self-critical and reflective approach in context of an editorial stance. CHALLENGE: The overarching layout design undertaken by Threaded has to embed the artistic methodologies, sensibilities and attitudes of collaborators. Developing a cohesive design system is critical as is the development of a theme – whilst practitioners can circumvent or intercept the conceptual theme or consciously ignore it, Threaded uses it to unite and synthesize content. The visual language used to convey this theme was a creative challenge, as was uniting three different visual personas into one. ADDED DATE: 2015-03-03 01:27:53 TEAM MEMBERS (11) : Creative Direction/Editor: Fiona Grieve, Design Direction/Lead Design: Kyra Clarke, Graphic Design: Nick Baillie , Guest Designer: Alain Vonck, Guest Writer: Scott Alexander Young, Featured Designers:, Christoph Mueller, Germany, DDMMYY, New Zealand, Index, New Zealand, Mark Gowing, Australia and studio FM milano, Italy IMAGE CREDITS: Threaded Media Limited, 2014. |
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| CLIENT/STUDIO/BRAND DETAILS | |
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NAME: Threaded Media PROFILE: Threaded is an award-winning design studio established in 2007 led by Creative Directors Kyra Clarke and Fiona Grieve. At Threaded Design Studio we have a shared passion for working closely with businesses in the creative communities. We offer creative solutions that will enhance your customers experience and understanding of your brand, products and services. We are a studio of two halves’ with a focus on client-based projects, from print, web and digital, branding and identity, packaging and marketing campaigns to our on going international design project, Threaded Magazine. Collaboration is the key ingredient in our design process; clients actively participate and interact with our creative team through each design phase and our team expands or contracts to meet your needs. |
| AWARD DETAILS | |
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Threaded Ed.17, The Seele of Seventeen Magazine by Threaded Media Limited is Winner in Print and Published Media Design Category, 2014 - 2015.· Press Members: Login or Register to request an exclusive interview with Threaded Media Limited. · Click here to register inorder to view the profile and other works by Threaded Media Limited. |
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