"Logo: Visual Asset Development" book Book by Jessica Diana Kartika & Rudyant Wijaya

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DESIGN DETAILS
DESIGN NAME:
"Logo: Visual Asset Development" book

PRIMARY FUNCTION:
Book

INSPIRATION:
The inspiration for "Logo: Visual Asset Development" book came from our experiences in providing consulting, branding, and design services to our clients. Based on our experiences, we created Visual Asset book series that consist of 4 books. "LOGO: Visual Asset Development" - concept and inspiration to creating logo in busines, design, and intellectual property perspective - is the first book of this series.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
In today's business world, visual plays an increasingly important role to build the image and identity in the public's mind. Like human beings who have the face and appearance, a company and brand build a visual identity to represent itself. A strong visual identity contains vision, hope, values, philosophy, character, and uniqueness that make it different, meaningful, and valuable. Visual Asset is an important element in the company's overall business strategy. This book presents the concept and inspiration for business people to participate in the process of designing a visual identity by integrating business, design, and intellectual property perspective. The approach used in this book is a practical, completed with images and presented in an attractive layout for the ease and convenience of the reader.

OPERATION / FLOW / INTERACTION:
"LOGO: Visual Asset Development" ia a book about concept and inspiration to creating logo, in business, design, and intellectual property perspectives. In this book, the reader not only can read the text and view the image, but also can select brand class for their business based on NICE Classification. In back cover we add QR code, so user can scan and connected to www.visual-asset.com. We design the interaction process so user can experience a great after sales service.

PROJECT DURATION AND LOCATION:
The project started in 2014 in Jakarta and finished in 2015 in Jakarta

PRODUCTION / REALIZATION TECHNOLOGY:
The methodology for "LOGO: Visual Asset Development" book is: experience, research, writing, design, editing, proof print, publishing, marketing, and evaluating.

SPECIFICATIONS / TECHNICAL PROPERTIES:
LOGO: Visual Asset Development book. 131 pages. 23 cm x 19 cm. Full colour. Perfect binding. First edition: February 2015. Publisher: PT Elex Media Komputindo. Jakarta. ISBN: 978-602-02-5829-4.

TAGS:
logo, visual, visual asset, elemen sukses mandiri, jessica diana kartika, rudyant siswanto wijaya

RESEARCH ABSTRACT:
The research for "LOGO: Visual Asset Development" book consist of personal experience, literature review, and interview with experts. The research objective is to create concept / framework and give inspiration / insight for people about how to creating logo based on business, design, and intellectual property perspectives. The results is this book, it is the first book of Visual-Asset series that consist of Visual Asset development, Visual Asset transitions, Visual Asset guideline, and Visual Asset redesign.

CHALLENGE:
The challenge for "LOGO: Visual Asset Development" is how to integrate logo design process from the business perspective, design perspective, and intellectual property perspective. That's why we invite experts to give insights for this book. Our team also created, collected, and selected the best logo design for this book one by one and start the design from scratch to digital. To make real value, we also create 3D logo application for office, interior, stationery, product, website, etc.

ADDED DATE:
2015-02-20 12:26:06

TEAM MEMBERS (1) :
ELEMEN SUKSES MANDIRI

IMAGE CREDITS:
Image #1: Creator Jessica Diana Kartika & Rudyant Siswanto Wijaya, LOGO: Visual Asset Development, 2015
Image #2: Creator Jessica Diana Kartika & Rudyant Siswanto Wijaya, LOGO: Visual Asset Development, 2015
Image #3: Creator Jessica Diana Kartika & Rudyant Siswanto Wijaya, LOGO: Visual Asset Development, 2015
Image #4: Creator Jessica Diana Kartika & Rudyant Siswanto Wijaya, LOGO: Visual Asset Development, 2015
Image #5: Creator Jessica Diana Kartika & Rudyant Siswanto Wijaya, LOGO: Visual Asset Development, 2015

Visit the following page to learn more: http://www.visual-asset.com


CLIENT/STUDIO/BRAND DETAILS
NAME:
PT ELEMEN SUKSES MANDIRI

PROFILE:
PT Elemen Sukses Mandiri is a Jakarta-based creative branding and design company. We offer an outstanding quality in our wide range of services to drive business success and build strong relationships between companies and their customers. We are specializing in the development and implementation of brand identities, packaging, websites, company profile, annual report, and motion graphics. We work with all sorts of businesses from large multi-national to entrepreneurial start-ups both public and private sectors. Supported by a diverse team of experts to meet client’s needs, we enable the integrated delivery of best-in-class solutions across multiple categories that align organizations to its purpose. We are an award-winning design firm that known for a collaborative, problem-solving approach to design, with personal involvement in every project and continuous attention to the details of projects as they evolve. We help you create effective visual communication in the dynamic world to builds the future for your brand and business! We´ve been rewarded with several awards such as: 2011, 1st Winners, Wira Usaha Mandiri (Independent Young Enterpreneurship), JAKARTA/INDONESIA. 2010, 3rd Outstanding Design, Japan Foundation International Furoshiki Design Festival, TOKYO/JAPAN. and many more.. (please view our profile information. thank you)



NOMINATION DETAILS

"logo: Visual Asset Development" Book Book by Jessica Diana Kartika & Rudyant Wijaya is a Nominee in Print and Published Media Design Category.

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AWARD DETAILS

"logo: Visual Asset Development" Book Book by Jessica Diana Kartika & Rudyant Wijaya is Winner in Print and Published Media Design Category, 2014 - 2015.



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