Gatorade Oliva Packaging Packaging by Pepsico & Amcor LATAM |
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| DESIGN NAME: Gatorade Oliva Packaging PRIMARY FUNCTION: Packaging INSPIRATION: From the first breath of Project Oliva, the focus was to create a package that was a leap forward. A package that was redesigned from the ground up in the most efficient manner possible; a package that was as efficient for the Athlete and efficient for the environment as efficient as it was for manufacturing. For inspiration we focused on architecture, sporting goods, and automotive influences to create a sleek, strong and aggressive shelf presence. UNIQUE PROPERTIES / PROJECT DESCRIPTION: The design of Oliva utilizes its own light weighting in the structure itself (the 500ml version coming in at 22grams, making it the lightest weight commercialized hot fill container in the world). Even in spite of its light weighting, the container is still exceptionally rigid and strong when grasped and does not collapse like most ultra-light containers do. OPERATION / FLOW / INTERACTION: In order to improve user interaction the design utilizes the thin plastic walls and body structure with large oppositional hand grips that squeeze together for faster rehydration when paired with a sport cap. These grips allow the consumer to force fluid out of the container at a faster rate for quicker rehydration on the go. PROJECT DURATION AND LOCATION: Project launched to the commercial marketplace in El Salvador in 2014 FITS BEST INTO CATEGORY: Packaging Design |
PRODUCTION / REALIZATION TECHNOLOGY: The overall package, which will be exclusive to the Gatorade brand in Latin America, will weigh 22 grams (500 mL), and this new bottle is unique in how it affects the consumer, the manufacturer, and the environment. With 30% less PET, Oliva’s lightweight package makes it a cost-effective and eco-friendly option. Not only does it function as a squeezable sports bottle but it also is a sustainable means of production and recycling. SPECIFICATIONS / TECHNICAL PROPERTIES: 66mm x 215mm, PET plastic container with 33mm Finish, VAB Base, and Ergo Grip Technology TAGS: Packaging, Sports Drink, Amcor, PepsiCo, Gatorade, Oliva, Hot Fill, Lightweight, PET, 33mm, Bericap, Isotonic, Design, Innovation, Plastic, Bottle, Ergo Technology, VAB Base, RESEARCH ABSTRACT: Extensive research was done to improve the functionality of the packaging from Ergonomic studies, FEA Analysis, to pallet optimization. A thorough user interaction study was conducted to streamline the containers gripability, aggressive styling, and bold statement was needed to create a highly competitive package. CHALLENGE: In 2009 Pepsi Co. as part of its sustainability and productivity goals, started with Amcor, to design and develop the lightest weight hot fill container to date. Code named Project Oliva, the goal was to develop an extreme lightweight container that would minimize the cost differentiation between aseptic fill and hot fill. ADDED DATE: 2015-01-16 14:10:59 TEAM MEMBERS (6) : Lead Designer: Jeff Klok, Amcor LATAM, Design Group Lead: Carlos Londono, Amcor LATAM, Project Engineer: Brian Pieszchala, Amcor LATAM, Sr. Technical Manager: Christopher Labombarbe, Amcor LATAM, Sr. Packaging Innovation Manager L.A.: Jorge Maquita, PepsiCo and R&D Packaging Manager: Erick Lopez, PepsiCo IMAGE CREDITS: Image #1: Jeff Klok/Photographer/Amcor LATAM Design/ Sr. Industrial Designer Image #2: Jeff Klok/Photographer/Amcor LATAM Design/ Sr. Industrial Designer Image #3: Jeff Klok/Photographer/Amcor LATAM Design/ Sr. Industrial Designer Image #4: Amcor LATAM Design Image #5: Amcor LATAM Design Video: PepsiCo |
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| CLIENT/STUDIO/BRAND DETAILS | |
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NAME: PepsiCo & Amcor LATAM PROFILE: Amcor Rigid Plastics Latin American Region office is near Miami and focuses on customers throughout the Latin American region. The Amcor Design Studio develops packaging for the food, beverage, spirits and personal care markets across the globe. As a design studio we are a group of designers who have a passion for what we do with a variety of backgrounds -from automotive and furniture design, to branding and interior design. We are a team that has worked tirelessly to redefine the expectations of a supplier-based design firm and to bring award winning designs to our customers. |
| AWARD DETAILS | |
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Gatorade Oliva Packaging Packaging by Pepsico & Amcor Latam is Winner in Packaging Design Category, 2014 - 2015.· Press Members: Login or Register to request an exclusive interview with Pepsico & Amcor LATAM. · Click here to register inorder to view the profile and other works by Pepsico & Amcor LATAM. |
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