Architectural Decoration Book by Jesvin Yeo

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DESIGN DETAILS
DESIGN NAME:
Architectural Decoration

PRIMARY FUNCTION:
Book

INSPIRATION:
Through many visits to the oldest Chinese temple in Singapore I discovered many unique and interesting symbolic images. When I researched further, it remained a mystery, and no one, not even the people who take care of the temple, could provide answers to the meaning behind some of these symbolic images. I decided to research and understand the meaning of these images. Moreover, I am a Hokkien, therefore it is important for me to understand my own culture and roots: how my ancestors designed these symbolic images more than 1,000 years ago.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
This book introduces the reader to the symbolic images of Singaporean temples built in the Hokkien style. Each of the texts explains the meaning, mythology, setting and materials behind the symbolism. To enhance the value of these cultural images, the book is designed as a traditional bamboo scroll, which allows for the depiction of a continuous narrative; the viewing is a progression through time and space. Each book consists of 225 bamboo strips, measuring 4.35 metres in length, and takes about five days to be produced.

OPERATION / FLOW / INTERACTION:
This book is deliberately made in the format of traditional bamboo scroll, which allows for the depiction of a continuous narrative: the viewing is a progression through time and space.

PROJECT DURATION AND LOCATION:
The project started in Feb 2011 and finished in May 2014 in Singapore. The book was exhibited in Red Top Gallery at 789 Art District in Beijing China on May 2014.

FITS BEST INTO CATEGORY:
Graphics, Illustration and Visual Communication Design

PRODUCTION / REALIZATION TECHNOLOGY:
The printers in Singapore were unable to produce the book as the bamboo material was a major issue, and their laser machines cannot achieve the details that I wanted. In the end, I had it produced in China. The Chinese printer experimented with more than 10 different threads to find the right one to hold the weight of the scroll. Each book took about five days to complete as it involves handwork to tie the more than 200 bamboo strips to form one book and laser engraving is also done manually.

SPECIFICATIONS / TECHNICAL PROPERTIES:
Physical product dimensions, Width 4350mm x Depth 5mm x Height 260mm

TAGS:
Bamboo Scroll, Symbol, Cultural Images, Heritage, Chinese Temple, Architectural Decoration

RESEARCH ABSTRACT:
Focusing on Hokkien architectural-style temples in Singapore, the purpose seeks to understand the origin and the meaning of the symbolic images in these temples, and analysis the visual culture differences between these temples that built from 1800s to 1900s. It also aims to serve as visual references for the construction of future Hokkien architectural-style buildings. Symbolic images were collected and analyzed based on four themes: Animals, Plants, Objects and Human figures, to discover the cultural meaning behind each image.

CHALLENGE:
Taking photos of the temples were not easy, as we were not allowed to set-up any equipment when photographing symbols on the roofs or ceilings. On researching the symbolic images, I had to fly to Taiwan to interview and clarify with the temple caretakers to make sure that my information gathered in Singapore was correct. We hand-drew more than 150 illustrations of the symbols, and our eyes were seeing stars after a few images as they are very fine and detailed. It took us about eight months to finish.

ADDED DATE:
2014-09-29 23:54:02

TEAM MEMBERS (3) :
Author and Designer: Jesvin Yeo, Research Team: Wong Wei Loong and Research Team: Charissa Ho Jia En

IMAGE CREDITS:
Photo Credits: Jesvin Yeo

Visit the following page to learn more: http://www.jesvinyeo.com


CLIENT/STUDIO/BRAND DETAILS
NAME:
Basheer Graphic Books Pte Ltd, Singapore

PROFILE:
Basheer Graphic Books is a specialized publisher for design books. Basheer Graphic Books' bookstore carry a wide range of design books and magazines related to Architecture, Interior Design, Landscape Design, Graphic Design, Animation, Product Design, Fashion Design, Art & Craft, Typography, and Photography.



NOMINATION DETAILS

Architectural Decoration Book by Jesvin Yeo is a Nominee in Graphics, Illustration and Visual Communication Design Category.

· This project is currently confidential as results have not been announced yet. Images and further details of the project is not available for public yet, please check back later. If you are the owner of this design, please login to view the images.

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AWARD DETAILS

Architectural Decoration Book by Jesvin Yeo is Winner in Graphics, Illustration and Visual Communication Design Category, 2014 - 2015.



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· Click here to register inorder to view the profile and other works by Jesvin Yeo.


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COMMENTS
Giulia Esposito Comment #1829 on December 24, 2022, 9:36 pm
I am absolutely in awe of the incredible work by this talented designer! This amazing piece of art is a stunning example of how skillfully a designer can create a masterpiece. The intricate details, the creative use of colors, the clever composition - all of it comes together to create a visually stunning piece of work. It is the perfect example of how graphic design can be used to make a powerful statement. It is a work of art that will surely be remembered for a long time. Congratulations to Jesvin Yeo for winning this prestigious award!
Paul Phillips Comment #24152 on January 3, 2023, 7:35 am
I am absolutely mesmerized by the beauty of Jesvin Yeo's award-winning work. The use of traditional bamboo scroll to depict a continuous narrative of Singaporean temples is simply stunning, allowing the reader to experience the journey through time and space. The attention to detail and symbolism in each of the 225 strips of bamboo is remarkable and the effort to produce each book in five days is nothing short of awe-inspiring. Truly, Jesvin Yeo has created a remarkable work of art that deserves the highest of accolades.
Adam Harris Comment #24500 on January 3, 2023, 7:42 am
This work is a remarkable example of good design and a great achievement that deserves to be celebrated! The idea of transforming a traditional bamboo scroll into a book that tells the story of Singaporean temples is an ingenious concept. The attention to detail that went into the 225 bamboo strips and five days to produce the book is truly impressive. The research conducted to uncover the cultural meaning behind the symbols is admirable, and the dedication and perseverance to fly to Taiwan and interview caretakers to ensure accuracy of the information is commendable. This book is a fantastic work of art that is sure to be appreciated and admired for years to come.
Chloe Turner Comment #26408 on January 3, 2023, 8:20 am
It's so inspiring to see how a designer can take elements of a culture and use them to create something completely new. Jesvin Yeo's award-winning work, Architectural Decoration, is a perfect example of how art and design can be used to study and celebrate a culture. The intricate detail and symbolism behind the images is amazing and I'm sure it was a difficult task to research and understand the meaning behind the images. The end result is a beautiful piece of art that celebrates the culture and heritage of the Chinese temple in Singapore. It's a testament to the designer's dedication and passion for design. Congratulations to Jesvin Yeo for winning the A' Design Award!
Elisabeth Clark Comment #26523 on January 3, 2023, 8:22 am
I am truly in awe of Jesvin Yeo's work titled "Architectural Decoration". This award-winning book is a fantastic example of creativity and innovation. It is incredible to think that Jesvin was able to bring the traditional bamboo scroll format to life in modern-day Singapore in order to create a narrative that tells the story of the symbolic images associated with the Hokkien culture. It is clear that the research and dedication that Jesvin put into the project was immense, and their efforts paid off. I am so impressed by the level of detail and thought that has gone into this work. It is an inspiring piece of design, and it is no wonder that it won the A' Design Award.
Mark Allen Comment #27582 on January 3, 2023, 8:42 am
This work is a remarkable achievement in visual communication design! It is truly inspiring to see how the designer was able to take a deep dive into the origins and meanings behind the symbolic images of the ancient temples, and turn it into an interactive and immersive experience through the traditional bamboo scroll. The attention to details and the tenacity required to create this work is commendable and it is an exemplary example of how culture and tradition can be preserved through design.
Elena Petrenko Comment #29195 on January 3, 2023, 9:13 am
Jesvin Yeo's award-winning work, "Architectural Decoration," is an elegantly crafted traditional bamboo scroll that showcases the symbolic images of Singaporean temples in an insightful and meaningful way.

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