refresher.sk Logo by Miro Kozel |
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| DESIGN DETAILS | |||||
| DESIGN NAME: refresher.sk PRIMARY FUNCTION: Logo INSPIRATION: Inspiration for this logomark was symbol of refreshment, known for example from web browsers (symbol was meant to get into logos peacefully and therefore negative space was chosen). This symbol was added to the symbol of conversation (bubble), which offers further usage in communication portal (printed materials, merchandising, etc.), and to the letter R. UNIQUE PROPERTIES / PROJECT DESCRIPTION: The client brief was to redesign their logo. Refresher.sk searched for logo that will reflect their primary activity. So the goal was to find a way to simplify the logo that will support the idea and objectives of the website. OPERATION / FLOW / INTERACTION: - PROJECT DURATION AND LOCATION: The project started in January 2013 in Bratislava and finished in March 2013 in Bratislava FITS BEST INTO CATEGORY: Graphics, Illustration and Visual Communication Design |
PRODUCTION / REALIZATION TECHNOLOGY: The creation of the logo always starts with an idea to look for sketching. The classic method of paper - pencil. Always present to clients only sketches / ideas. Also in this case it was so. Subsequently, when the client has chosen logo idea began to work on the computer. Vectorization logo, logo design, logo basic manual. SPECIFICATIONS / TECHNICAL PROPERTIES: logo is designed to be read in small size (15 mm) TAGS: refreshment, negative, space, bubble, arrow, portal, lifestyle, RESEARCH ABSTRACT: - CHALLENGE: Client wanted to create a unique logo that will symbolize the portal and its objectives. Creating a logo with negative space is very difficult. Get into the symbolism of the logo non-violent way is always a challenge. ADDED DATE: 2014-09-17 09:05:54 TEAM MEMBERS (1) : IMAGE CREDITS: Miro Kozel, 2014. |
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| CLIENT/STUDIO/BRAND DETAILS | |
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NAME: refresher.sk PROFILE: Most popular lifestyle portal in Slovakia and Czech Republic. Page was founded in 2011 and thanks to its innovative policy is now enjoying great popularity among fans and users of social networks. We create content for everyone, every day of the need to obtain new and interesting information on all aspects of life fresh man - that music, fashion, film, art, sports and generally active lifestyle. Page was founded in 2011 and thanks to its innovative policy is now enjoying great popularity among fans and users of social networks. Editing Refresher is a team of young and creative people who managed over three years with its humor, informal style of writing articles and selection of interesting topics, create a refresher of the most widely read online magazine for young people in Slovakia and the Czech Republic. The result is not only a site with high traffic, but real, valuable and authentic brand which young people believe. |
| AWARD DETAILS | |
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Refresher.sk Logo by Miro Kozel is Winner in Graphics, Illustration and Visual Communication Design Category, 2014 - 2015.· Press Members: Login or Register to request an exclusive interview with Miro Kozel. · Click here to register inorder to view the profile and other works by Miro Kozel. |
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