Magic Bubble Corporate Identity by Dongdao Design Team |
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| DESIGN DETAILS | |||||
| DESIGN NAME: Magic Bubble PRIMARY FUNCTION: Corporate Identity INSPIRATION: Bubbles stand for inspiration, imagination and wonderful things; besides being enchanting, magical, charming, and beautiful. The heart stands for children’s curiosity, for the unknown, and for parents caring. Yellow and blue are children-favored colors. Overall, the logo reflects the brand concept, and looks fresh, modern, and imaginative. UNIQUE PROPERTIES / PROJECT DESCRIPTION: Our inspiration comes from the English name, as bubbles are associated with inspiration and wonder. Based on the core brand concept – ‘limitless imagination’ - we used the shape of a bubble and a simple heart to create the logo. Bubbles stand for inspiration, imagination and wonderful things; besides being enchanting, magical, charming, and beautiful. The heart stands for children’s curiosity, for the unknown, and for parents caring. Yellow and blue are children-favored colors. OPERATION / FLOW / INTERACTION: Lovely as it looks, the logo is easily embraced by children and those who has a child-like heart. At the same time, the logo that formed by a bubble and a heart reflects the essence of children education: imagination and warm caring. PROJECT DURATION AND LOCATION: 2 months; Beijing FITS BEST INTO CATEGORY: Graphics, Illustration and Visual Communication Design |
PRODUCTION / REALIZATION TECHNOLOGY: N/A SPECIFICATIONS / TECHNICAL PROPERTIES: N/A TAGS: Magic bubble, children education RESEARCH ABSTRACT: We started this project from scratch. At the beginning, we just know that the client want to establish a children-education center that can provide a free space for children to think and play. After a deep research we found a concrete yet imaginable symbol: bubble. We did the naming and based on the name we developed the logo. CHALLENGE: We started this project from scratch. At the beginning, we just know that the client want to establish a children-education center that can provide a free space for children to think and play. Only after we found the concrete yet imaginable symbol: bubble, every thing became clear. ADDED DATE: 2014-06-17 03:58:59 TEAM MEMBERS (1) : Dongdao Team IMAGE CREDITS: Dongdao Design Team , 2014. |
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| CLIENT/STUDIO/BRAND DETAILS | |
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NAME: Dongdao Creative Branding Group PROFILE: Founded in 1997 and headquartered in Beijing, Dongdao has branches and offices in Shanghai,Guangzhou,Xian, Rome and Berlin. For many years, Dongdao has won a reputation for its design ideas and high efficiency as well as numerous domestic and international awards. Moreover, Dongdao has established itself as a top Chinese agency in brand design and management, a practitioner in the booming creative industry in China. |
| AWARD DETAILS | |
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Magic Bubble Corporate Identity by Dongdao Design Team is Winner in Graphics, Illustration and Visual Communication Design Category, 2014 - 2015.· Press Members: Login or Register to request an exclusive interview with Dongdao Design Team . · Click here to register inorder to view the profile and other works by Dongdao Design Team . |
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