Gucci's Mobile Website Mobile website by Huge

Home > Winners > #33465




DESIGN DETAILS
DESIGN NAME:
Gucci's Mobile Website

PRIMARY FUNCTION:
Mobile website

INSPIRATION:
The Huge team was inspired by our success with designing other luxury e-commerce projects, such as Barneys.com, and decided to focus the design primarily on the products. We were also inspired by Gucci customers, and kept them in mind throughout the design process. Knowing that this target audience, and luxury shoppers in general, often purchase only one expensive item at a time, we expedited the checkout process and condensed it into just three steps.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
Gucci engaged Huge for a full redesign of its digital presence that would seize the mobile sales opportunity immediately. Huge brought the luxury, service and ease of the in-store shopping experience to smartphones and tablets. The design maintains a premium feel while also streamlining the purchase path. Huge decided to focus the design primarily on the products, which meant putting the spotlight on large, high-resolution images and letting the full description and price fall below the fold. Huge also added a messaging bar for timely announcements of sales and free shipping offers, which was based on the insight that even luxury buyers are attracted to deals. Finally, in order to facilitate repeat purchases, we made sure the mobile site stores personal and billing information.

OPERATION / FLOW / INTERACTION:
-

PROJECT DURATION AND LOCATION:
-

FITS BEST INTO CATEGORY:
Interface, Interaction and User Experience Design

PRODUCTION / REALIZATION TECHNOLOGY:
There was a technical challenge: with the total redesign of Gucci.com planned for a later date, Gucci asked Huge to build the mobile sites quickly using only existing code and photography. This placed constraints on design and functionality, especially when it came to the product grid. But in just two months, Huge launched Gucci mobile e-commerce sites for iPhone, iPad, and Android devices. To ensure consistency across devices and screens, Huge created a navigation structure, footer, page template, and style guide that works equally well across iPhone, iPad, and Android. In addition, for product grids and collection pages, we created separate templates to accommodate different screen sizes. Working with Gucci’s existing code, Huge chose not to develop a full responsive design, but our work will serve as an appropriate lead-in to responsive design on the new Gucci.com.

SPECIFICATIONS / TECHNICAL PROPERTIES:
-

TAGS:
-

RESEARCH ABSTRACT:
-

CHALLENGE:
-

ADDED DATE:
2014-02-27 09:11:42

TEAM MEMBERS (10) :
Kristin Faucher, Group Engagement Director, Huge;, Neda Namiranian, Engagement Manager, Huge;, Joe Stewart, Executive Creative Director, Huge;, Irene Tien, Senior Product Strategist, Huge;, Barbara Rybka, Worldwide Digital Director, Gucci;, Zeina Farha, Worldwide User Experience Strategist, Gucci;, Laura Manni, e-business MIS Manager, Gucci;, Emmanuelle Saal, e-Marketing Manager, Gucci;, Filippo Conforti, WW MIS eBusiness Web Analyst, Gucci; and

IMAGE CREDITS:
Huge, 2013.

Visit the following page to learn more: http://www-m.gucci.com/us/home


CLIENT/STUDIO/BRAND DETAILS
NAME:
Huge

PROFILE:
Huge is a digital agency that provides business strategy, design, marketing and technology services to some of the world's largest businesses and best-known brands. The company is known for successfully harmonizing user needs and business goals to create industry-changing digital experiences for its clients. Huge has offices based in the United States, Europe and Latin America, and is part of the Interpublic Group of Companies.



NOMINATION DETAILS

Gucci's Mobile Website Mobile Website by Huge is a Nominee in Mobile Technologies, Applications and Software Design Category.

· This project is currently confidential as results have not been announced yet. Images and further details of the project is not available for public yet, please check back later. If you are the owner of this design, please login to view the images.

· Click here to register today inorder to be able to view the profile and other works by Huge when results are announced.


AWARD DETAILS

Gucci's Mobile Website Mobile Website by Huge is Winner in Mobile Technologies, Applications and Software Design Category, 2013 - 2014.



· Press Members: Login or Register to request an exclusive interview with Huge.

· Click here to register inorder to view the profile and other works by Huge.


SOCIAL
+ Add to Likes / Favorites | Send to My Email | Submit Comment | Comment | Testimonials | View Press-Release | Press Kit



Did you like Huge's Mobile Design?
You will most likely enjoy other award winning mobile design as well.
Click here to view more Award Winning Mobile Design.


Did you like Gucci's Mobile Website Mobile Website? Help us create a global awareness for good mobile design worldwide. Show your support for Huge, the creator of great mobile design by gifting them a nomination ticket so that we could promote more of their great mobile design works.

See other A' Design Award and Competition WinnersA' Design Award Presentation Submit Your Designs
 
design award logo

BENEFITS
THE DESIGN PRIZE
WINNERS SERVICES
PR CAMPAIGN
PRESS RELEASE
MEDIA CAMPAIGNS
AWARD TROPHY
AWARD CERTIFICATE
AWARD WINNER LOGO
PRIME DESIGN MARK
BUY & SELL DESIGN
DESIGN BUSINESS NETWORK
AWARD SUPPLEMENT

METHODOLOGY
DESIGN AWARD JURY
PRELIMINARY SCORE
VOTING SYSTEM
EVALUATION CRITERIA
METHODOLOGY
BENEFITS FOR WINNERS
PRIVACY POLICY
ELIGIBILITY
FEEDBACK
WINNERS' MANUAL
PROOF OF CREATION
WINNER KIT CONTENTS
FAIR JUDGING
AWARD YEARBOOK
AWARD GALA NIGHT
AWARD EXHIBITION

MAKING AN ENTRY
ENTRY INSTRUCTIONS
REGISTRATION
ALL CATEGORIES

FEES & DATES
FURTHER FEES POLICY
MAKING A PAYMENT
PAYMENT METHODS
DATES & FEES

TRENDS & REPORTS
DESIGN TRENDS
DESIGNER REPORTS
DESIGNER PROFILES
DESIGN INTERVIEWS

ABOUT
THE AWARD
AWARD IN NUMBERS
HOMEPAGE
AWARD WINNING DESIGNS
DESIGNER OF THE YEAR
MUSEUM OF DESIGN
PRIME CLUBS
SITEMAP
RESOURCE

RANKINGS
DESIGNER RANKINGS
WORLD DESIGN RANKINGS
DESIGN CLASSIFICATIONS
POPULAR DESIGNERS

CORPORATE
GET INVOLVED
SPONSOR AN AWARD
BENEFITS FOR SPONSORS
IMPRESSUM IMPRINT

PRESS
DOWNLOADS
PRESS-KITS
PRESS PORTAL
LIST OF WINNERS
PUBLICATIONS
RANKINGS
CALL FOR ENTRIES
RESULTS ANNOUNCEMENT

CONTACT US
CONTACT US
GET SUPPORT

Good design deserves great recognition.
A' Design Award & Competition.