MarceloLopesDesign gift Self promotional Design by Marcelo Lopes

Home > Winners > #32853




DESIGN DETAILS
DESIGN NAME:
MarceloLopesDesign gift

PRIMARY FUNCTION:
Self promotional Design

INSPIRATION:
The need to create promotional material for an advertising agency led the design process to also include environmental awareness, thereby avoiding the unnecessary consumption of paper. Inspiration also came from Brazilian joy and the colors of its flora. Because our agency is focused on the premium and luxury markets, our purpose was to show our designs can be both fun and playful, this is how the funny mascot was designed to contrast with the sophistication of the package.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
This project emphasizes space reduction for package storage purposes, increasing awareness on material consumption and the high quality of the print, with the use of several graphic resources. It is also worth mentioning how easy it is to assemble the package. It only takes a few seconds. Thanks to the use of different graphic resources, we managed to communicate feelings and emotions, thus enhancing both vision and tact.

OPERATION / FLOW / INTERACTION:
Package project reinforces space use for storage purposes. Easy to assemble. Can be closed in two different ways, thus enabling interaction with both male and female target. It is worth mentioning that the packages structural design accepts several graphic design projects on the surface. The specific case of the promo material for the advertising agency, our purpose was to show not only the structural design but the different graphic resources that together result in a visual impact pack design.

PROJECT DURATION AND LOCATION:
Project design lasted for two months and another third days to produce the packages.

FITS BEST INTO CATEGORY:
Graphics, Illustration and Visual Communication Design

PRODUCTION / REALIZATION TECHNOLOGY:
The package was developed with special paper with impasto and several graphic resources: offset printing, hot stamping printing, embossing and dry cut.

SPECIFICATIONS / TECHNICAL PROPERTIES:
Open package 94 cm x 56 cm and closed package 32 x 21 x 22 cm. We compared the use of space with the open package: while approximately two hundred seventeen traditional boxes may be stored in 1 square meter, this package provided for the storage of approximately six hundred boxes.

TAGS:
design, interactive, sensorial, ludic, sensorial design, emotion design, transforming emotion into design, marcelo lopes designer, stationery, brasil, São Paulo, innovation, packaging

RESEARCH ABSTRACT:
The research for this package design was largely focused on paper tests. We wanted the flowers to have a largely metallic effect and nevertheless have lively colors. Depending on the type of paper, even if it were metallic, the colors lost shine in the offset print. We tested on eight different types of paper to achieve the intended result, which also called for the use of metallic ink.

CHALLENGE:
Greatest challenge in this package was managing to ensure the embossing hit perfectly on the hot-stamping print. Other issue was the embossing volume on the flowers, which had to be apparent. Because of the high weight of the paper, at first it was hard. We developed a new embossing matrix to achieve the result. In order to complete the production process of this design, the lateral flaps were glued onto the base of the box to create another overlapping. The package had to be largely sensorial.

ADDED DATE:
2014-02-21 04:36:59

TEAM MEMBERS (1) :
Marcelo Lopes, Ivan Bersati

IMAGE CREDITS:
Sérgio Guerini

Visit the following page to learn more: http://merchan-design.com.br


CLIENT/STUDIO/BRAND DETAILS
NAME:
Merchan-design / marcelo lopes

PROFILE:
Design for premium market - Brazilian ideas for global challenges. Merchan-Design is a creative studio where art and technical skills are put in the service of corporate universe through branding, promotional design, identity, packaging, publishing and communication. Brazil 55 (11) 30644601 marcelo@merchan-design.com.br



NOMINATION DETAILS

Marcelolopesdesign Gift Self Promotional Design by Marcelo Lopes is a Nominee in Packaging Design Category.

· This project is currently confidential as results have not been announced yet. Images and further details of the project is not available for public yet, please check back later. If you are the owner of this design, please login to view the images.

· Click here to register today inorder to be able to view the profile and other works by Marcelo Lopes when results are announced.


AWARD DETAILS

Marcelolopesdesign Gift Self Promotional Design by Marcelo Lopes is Winner in Packaging Design Category, 2013 - 2014.



· Press Members: Login or Register to request an exclusive interview with Marcelo Lopes.

· Click here to register inorder to view the profile and other works by Marcelo Lopes.


SOCIAL
+ Add to Likes / Favorites | Send to My Email | Submit Comment | Comment | Testimonials | View Press-Release | Press Kit



Did you like Marcelo Lopes' Packaging Design?
You will most likely enjoy other award winning packaging design as well.
Click here to view more Award Winning Packaging Design.


Did you like Marcelolopesdesign Gift Self Promotional Design? Help us create a global awareness for good packaging design worldwide. Show your support for Marcelo Lopes, the creator of great packaging design by gifting them a nomination ticket so that we could promote more of their great packaging design works.

See other A' Design Award and Competition WinnersA' Design Award Presentation Submit Your Designs
 
design award logo

BENEFITS
THE DESIGN PRIZE
WINNERS SERVICES
PR CAMPAIGN
PRESS RELEASE
MEDIA CAMPAIGNS
AWARD TROPHY
AWARD CERTIFICATE
AWARD WINNER LOGO
PRIME DESIGN MARK
BUY & SELL DESIGN
DESIGN BUSINESS NETWORK
AWARD SUPPLEMENT

METHODOLOGY
DESIGN AWARD JURY
PRELIMINARY SCORE
VOTING SYSTEM
EVALUATION CRITERIA
METHODOLOGY
BENEFITS FOR WINNERS
PRIVACY POLICY
ELIGIBILITY
FEEDBACK
WINNERS' MANUAL
PROOF OF CREATION
WINNER KIT CONTENTS
FAIR JUDGING
AWARD YEARBOOK
AWARD GALA NIGHT
AWARD EXHIBITION

MAKING AN ENTRY
ENTRY INSTRUCTIONS
REGISTRATION
ALL CATEGORIES

FEES & DATES
FURTHER FEES POLICY
MAKING A PAYMENT
PAYMENT METHODS
DATES & FEES

TRENDS & REPORTS
DESIGN TRENDS
DESIGNER REPORTS
DESIGNER PROFILES
DESIGN INTERVIEWS

ABOUT
THE AWARD
AWARD IN NUMBERS
HOMEPAGE
AWARD WINNING DESIGNS
DESIGNER OF THE YEAR
MUSEUM OF DESIGN
PRIME CLUBS
SITEMAP
RESOURCE

RANKINGS
DESIGNER RANKINGS
WORLD DESIGN RANKINGS
DESIGN CLASSIFICATIONS
POPULAR DESIGNERS

CORPORATE
GET INVOLVED
SPONSOR AN AWARD
BENEFITS FOR SPONSORS
IMPRESSUM IMPRINT

PRESS
DOWNLOADS
PRESS-KITS
PRESS PORTAL
LIST OF WINNERS
PUBLICATIONS
RANKINGS
CALL FOR ENTRIES
RESULTS ANNOUNCEMENT

CONTACT US
CONTACT US
GET SUPPORT

Good design deserves great recognition.
A' Design Award & Competition.