Stumbras Vodka Labels by Studija Creata |
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| DESIGN DETAILS | |||||
| DESIGN NAME: Stumbras Vodka PRIMARY FUNCTION: Labels INSPIRATION: Nostalgic past. An old family album of postcards, letters and photographs. The design was created as a lovely memory from the past. UNIQUE PROPERTIES / PROJECT DESCRIPTION: This collection of traditional vodkas, which is made up of Stumbras' Classic, Rye and Potato vodkas, is produced by combining traditional production techniques with modern ones. This combination is reflected in design – traditional standards are presented in a modern and intriguing manner. The green glass bottle is a unique new element which reinforces the brand, while also standing out in the competitive environment. Dates important to Lithuanian vodka making, legends based on true facts, and pleasant, eye-catching details – the curled cut-out form reminiscent of old photographs, the slanted bar on the bottom which complements the classic symmetrical composition, and the fonts and colours which convey the identity of each sub-brand – all make the traditional vodka collection untraditional and interesting. OPERATION / FLOW / INTERACTION: - PROJECT DURATION AND LOCATION: This line of traditional Stumbras' vodkas was introduced in late summer 2013. FITS BEST INTO CATEGORY: Packaging Design |
PRODUCTION / REALIZATION TECHNOLOGY: Flexo printing, cold foil, embossing SPECIFICATIONS / TECHNICAL PROPERTIES: Capacity: 500 ml. Dimensions: 70 (w) x 220 (h) x 55 (d) mm. TAGS: Stumbras, vodka, traditional, klasikine, label, package design, collection, green, Lithuanian, Studija Creata RESEARCH ABSTRACT: Discovering links to the past to reveal them in a modern appearance. CHALLENGE: Making an old traditional product close and relevant to nowadays consumer. ADDED DATE: 2014-02-20 11:25:57 TEAM MEMBERS (2) : Asta Kauspedaite (Designer, "Studija CREATA") and Jurate Paulauskiene (Product development department manager, "Stumbras") IMAGE CREDITS: Edgaras Marozas |
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| Visit the following page to learn more: http://www.creata.lt/ | |||||
| CLIENT/STUDIO/BRAND DETAILS | |
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NAME: Stumbras PROFILE: Stumbras is one of the biggest and most popular producers of strong alcoholic drinks in Lithuania. The distillery whose history, culture and traditions started in the end of the 19th century has been an indisputable market leader for many years. Through a century-long history Stumbras have grown really big, powerful, professional and wise. Especially proud of the appreciation gained in homeland Lithuania which is the real flattery for the company. Yet, Stumbras overstepped state borders many years ago and thus is known in many neighbouring or far, foreign countries – the company exports its production to five continents out of seven. |
| AWARD DETAILS | |
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Stumbras Vodka Labels by Studija Creata is Winner in Packaging Design Category, 2013 - 2014.· Press Members: Login or Register to request an exclusive interview with Studija Creata. · Click here to register inorder to view the profile and other works by Studija Creata. |
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