Edna Frozen Vegetables Packaging Design Range by AMPRO DESIGN

Home > Winners > #32107




DESIGN DETAILS
DESIGN NAME:
Edna

PRIMARY FUNCTION:
Frozen Vegetables Packaging Design Range

INSPIRATION:
-

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
After conducting a brand audit, we have realized that the name “Edna” has no meaning to the consumer and that the packaging is missing personality. The big idea was to create a character: Aunt Edna (starting from the woman name Edna); The brand identity is now centered on aunt Edna’s figure and the packaging design has a friendly and retro-chic look and feel; The product is well shown on more than 60% of the front of pack.

OPERATION / FLOW / INTERACTION:
-

PROJECT DURATION AND LOCATION:
The project started at the middle of 2012 and the products were launched in February 2013.

FITS BEST INTO CATEGORY:
Packaging Design

PRODUCTION / REALIZATION TECHNOLOGY:
Plastic foil with 6 colors: CMYK + 2 Pantone

SPECIFICATIONS / TECHNICAL PROPERTIES:
235 mm x 170 mm x 15 mm

TAGS:
Frozen, vegetables, rebranding

RESEARCH ABSTRACT:
Packaging and branding design research on Foreign & Romanian market

CHALLENGE:
-

ADDED DATE:
2014-01-28 04:25:27

TEAM MEMBERS (5) :
Creative Director & Designer: Irinel Ionescu , Junior Designer: Raluca Popan, Foto shooting: Paula Feodor, Project Management: Ana Poiana and Prepress: Danubiu Birzu

IMAGE CREDITS:
Photography: Paula Feodor
Illustrator: Raluca Popan



CLIENT/STUDIO/BRAND DETAILS
NAME:
Frigorifer

PROFILE:
Frigorifer SA is located inside the city of Tulcea, on the bank of the Danube River. It has an impressive storage capacity of 16.000 tons that makes it the largest cols store in the South Eastern Europe and a 30.000 sqm built area on a 50.000 sqm land. As it has direct access to the Danube Delta, Frigorifer has its own deck where vessels of maximum 5.000 metric tons can be landed and charged. Moreover it is fitted with an internal rail infrastructure that enables wagons loading and unloading



NOMINATION DETAILS

Edna Frozen Vegetables Packaging Design Range by Ampro Design is a Nominee in Packaging Design Category.

· This project is currently confidential as results have not been announced yet. Images and further details of the project is not available for public yet, please check back later. If you are the owner of this design, please login to view the images.

· Click here to register today inorder to be able to view the profile and other works by AMPRO DESIGN when results are announced.


AWARD DETAILS

Edna Frozen Vegetables Packaging Design Range by Ampro Design is Winner in Packaging Design Category, 2013 - 2014.



· Press Members: Login or Register to request an exclusive interview with AMPRO DESIGN .

· Click here to register inorder to view the profile and other works by AMPRO DESIGN .


SOCIAL
+ Add to Likes / Favorites | Send to My Email | Submit Comment | Comment | Testimonials | View Press-Release | Press Kit



Did you like Ampro Design's Packaging Design?
You will most likely enjoy other award winning packaging design as well.
Click here to view more Award Winning Packaging Design.


Did you like Edna Frozen Vegetables Packaging Design Range? Help us create a global awareness for good packaging design worldwide. Show your support for Ampro Design, the creator of great packaging design by gifting them a nomination ticket so that we could promote more of their great packaging design works.

See other A' Design Award and Competition WinnersA' Design Award Presentation Submit Your Designs
 
design award logo

BENEFITS
THE DESIGN PRIZE
WINNERS SERVICES
PR CAMPAIGN
PRESS RELEASE
MEDIA CAMPAIGNS
AWARD TROPHY
AWARD CERTIFICATE
AWARD WINNER LOGO
PRIME DESIGN MARK
BUY & SELL DESIGN
DESIGN BUSINESS NETWORK
AWARD SUPPLEMENT

METHODOLOGY
DESIGN AWARD JURY
PRELIMINARY SCORE
VOTING SYSTEM
EVALUATION CRITERIA
METHODOLOGY
BENEFITS FOR WINNERS
PRIVACY POLICY
ELIGIBILITY
FEEDBACK
WINNERS' MANUAL
PROOF OF CREATION
WINNER KIT CONTENTS
FAIR JUDGING
AWARD YEARBOOK
AWARD GALA NIGHT
AWARD EXHIBITION

MAKING AN ENTRY
ENTRY INSTRUCTIONS
REGISTRATION
ALL CATEGORIES

FEES & DATES
FURTHER FEES POLICY
MAKING A PAYMENT
PAYMENT METHODS
DATES & FEES

TRENDS & REPORTS
DESIGN TRENDS
DESIGNER REPORTS
DESIGNER PROFILES
DESIGN INTERVIEWS

ABOUT
THE AWARD
AWARD IN NUMBERS
HOMEPAGE
AWARD WINNING DESIGNS
DESIGNER OF THE YEAR
MUSEUM OF DESIGN
PRIME CLUBS
SITEMAP
RESOURCE

RANKINGS
DESIGNER RANKINGS
WORLD DESIGN RANKINGS
DESIGN CLASSIFICATIONS
POPULAR DESIGNERS

CORPORATE
GET INVOLVED
SPONSOR AN AWARD
BENEFITS FOR SPONSORS
IMPRESSUM IMPRINT

PRESS
DOWNLOADS
PRESS-KITS
PRESS PORTAL
LIST OF WINNERS
PUBLICATIONS
RANKINGS
CALL FOR ENTRIES
RESULTS ANNOUNCEMENT

CONTACT US
CONTACT US
GET SUPPORT

Good design deserves great recognition.
A' Design Award & Competition.