Rocking Zebra Toy by Newmakers

Home > Winners > #26497




DESIGN DETAILS
DESIGN NAME:
Rocking Zebra

PRIMARY FUNCTION:
Toy

INSPIRATION:
The Rocking Zebra is a conscious re-imagining of an iconic heirloom toy. We wanted to create a fun product, but also one that will be a real eye-catcher in any modern home. The rocking toy range needed to be modular, meaning we can offer different character types for regional preferences, and also flat-pack with weight less than 10kg, allowing for efficient international courier delivery. One aspiration was crucial; production had to be completely UK-based.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
Using innovative surfacing materials & advanced production techniques, the flat-pack construction is specifically designed to meet the challenge of internet sales channels. A modular parts system allows for character extensions reflecting global market trends and preferences. Advanced, custom print laminate surfaces are totally scratch-resistant, whilst automated production allows us to return manufacturing back to the UK.

OPERATION / FLOW / INTERACTION:
The construction is modular. Character extensions have already been developed (Panda/Gorilla/Tiger...), all using 80% identical parts. Further product ranges, such as wheeled ride-ons, use a similar constructional layout and identical manufacturing techniques.

PROJECT DURATION AND LOCATION:
The project started in September 2008 in Chiang mai, Northern Thailand and finished in May 2012 in Totnes, UK, and the prototype was exhibited at the London Design Festival 2011.

FITS BEST INTO CATEGORY:
Toys, Games and Hobby Products Design

PRODUCTION / REALIZATION TECHNOLOGY:
Materials: Solid birch timber / birch plywood (both FSC certified & EU sourced) / Custom-print HPL surfacing. Production technology: CNC (no post-cut finishing necessary). All wood surfaces are left untreated to highlight their natural qualities. No paints are used as these are often associated with increased safety concerns.

SPECIFICATIONS / TECHNICAL PROPERTIES:
Product dimensions: L90 x H52 x W30cm. Weight 7.5kg Packaging: L96 x H9 x W52cm. Weight 9.5kg CE certification: EN 71-1/EN 71-2/EN 71-3/EN 71-9

TAGS:
Rocking, Toy, Horse, Zebra, Child, Contemporary, Modern, Wood

RESEARCH ABSTRACT:
Research was carried out regarding global/regional aesthetics, materials (esp. surface pattern possibilities), production techniques, and present/future sales channels (global and regional internet sales). The research objectives were to balance aesthetics, automatized production & innovative/sustainable materials use into a scalable product range optimized for direct B2C sales and wholesale shipping efficiency.

CHALLENGE:
Starting point for this project was the classic rocking horse. It was imperative to retain the underlying character of such an iconic product, whilst optimizing production, construction and materials use to create the basis for an entire range of new characters. Reducing manufacturing steps in order to ensure UK production whilst satisfying costing realities was a major challenge.

ADDED DATE:
2012-09-18 09:40:48

TEAM MEMBERS (1) :
Daniel Cox

IMAGE CREDITS:
Newmakers, 2012.

Visit the following page to learn more: http://www.newmakers.com


CLIENT/STUDIO/BRAND DETAILS
NAME:
Newmakers

PROFILE:
Newmakers design and produce contemporary children's products, furniture and homeware. All products use high quality natural materials combined with edgy design, and are made in small local manufacturing facilities. Daniel Cox is an award winning designer who has lived and worked globally for over twenty years. Newmakers is the brand under which he markets his ideas.



NOMINATION DETAILS

Rocking Zebra Toy by Newmakers is a Nominee in Toys, Games and Hobby Products Design Category.

· This project is currently confidential as results have not been announced yet. Images and further details of the project is not available for public yet, please check back later. If you are the owner of this design, please login to view the images.

· Click here to register today inorder to be able to view the profile and other works by Newmakers when results are announced.


AWARD DETAILS

Rocking Zebra Toy by Newmakers is Winner in Toys, Games and Hobby Products Design Category, 2012 - 2013.



· Press Members: Login or Register to request an exclusive interview with Newmakers.

· Click here to register inorder to view the profile and other works by Newmakers.


SOCIAL
+ Add to Likes / Favorites | Send to My Email | Submit Comment | Comment | Testimonials | View Press-Release | Press Kit | Translations



Did you like Newmakers' Toy Design?
You will most likely enjoy other award winning toy design as well.
Click here to view more Award Winning Toy Design.


Did you like Rocking Zebra Toy? Help us create a global awareness for good toy design worldwide. Show your support for Newmakers, the creator of great toy design by gifting them a nomination ticket so that we could promote more of their great toy design works.

See other A' Design Award and Competition WinnersA' Design Award Presentation Submit Your Designs
 
design award logo

BENEFITS
THE DESIGN PRIZE
WINNERS SERVICES
PR CAMPAIGN
PRESS RELEASE
MEDIA CAMPAIGNS
AWARD TROPHY
AWARD CERTIFICATE
AWARD WINNER LOGO
PRIME DESIGN MARK
BUY & SELL DESIGN
DESIGN BUSINESS NETWORK
AWARD SUPPLEMENT

METHODOLOGY
DESIGN AWARD JURY
PRELIMINARY SCORE
VOTING SYSTEM
EVALUATION CRITERIA
METHODOLOGY
BENEFITS FOR WINNERS
PRIVACY POLICY
ELIGIBILITY
FEEDBACK
WINNERS' MANUAL
PROOF OF CREATION
WINNER KIT CONTENTS
FAIR JUDGING
AWARD YEARBOOK
AWARD GALA NIGHT
AWARD EXHIBITION

MAKING AN ENTRY
ENTRY INSTRUCTIONS
REGISTRATION
ALL CATEGORIES

FEES & DATES
FURTHER FEES POLICY
MAKING A PAYMENT
PAYMENT METHODS
DATES & FEES

TRENDS & REPORTS
DESIGN TRENDS
DESIGNER REPORTS
DESIGNER PROFILES
DESIGN INTERVIEWS

ABOUT
THE AWARD
AWARD IN NUMBERS
HOMEPAGE
AWARD WINNING DESIGNS
DESIGNER OF THE YEAR
MUSEUM OF DESIGN
PRIME CLUBS
SITEMAP
RESOURCE

RANKINGS
DESIGNER RANKINGS
WORLD DESIGN RANKINGS
DESIGN CLASSIFICATIONS
POPULAR DESIGNERS

CORPORATE
GET INVOLVED
SPONSOR AN AWARD
BENEFITS FOR SPONSORS
IMPRESSUM IMPRINT

PRESS
DOWNLOADS
PRESS-KITS
PRESS PORTAL
LIST OF WINNERS
PUBLICATIONS
RANKINGS
CALL FOR ENTRIES
RESULTS ANNOUNCEMENT

CONTACT US
CONTACT US
GET SUPPORT

Good design deserves great recognition.
A' Design Award & Competition.