Nature Beverage by Woongjin Food Design Team

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DESIGN DETAILS
DESIGN NAME:
Nature

PRIMARY FUNCTION:
Beverage

INSPIRATION:
Nature

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
‘Nature’, a juice brand uses green and white as main colors to graft clean and pure images of the nature on ‘Nature’, a juice brand. ‘Nature’, a juice brand and sizzle illustration are expressed in moderate and restrained ways to increase the attention to the brand. In respect of mold design, the waist is designedslim for maximizing the grip so that the bottle can be hold in one hand for easy pouring. The pattern of fresh leaves which can be associated with a brand name ‘Nature’ is applied to the top of the mold through engraving, in order to improve aesthetics and establish design identity at the same time. In general, the design aims at making the brand be recognized as healthy products based on its natural image of products and the lightened pet bottle through the improvement of mold structure will contribute to the environmental improvement because of its resource saving.

OPERATION / FLOW / INTERACTION:
-

PROJECT DURATION AND LOCATION:
The project started in march 2012 in south korea

PRODUCTION / REALIZATION TECHNOLOGY:
PET

SPECIFICATIONS / TECHNICAL PROPERTIES:
88.7 mm x 316 mm

TAGS:
nature, juice

RESEARCH ABSTRACT:
-

CHALLENGE:
-

ADDED DATE:
2012-02-28 23:59:26

TEAM MEMBERS (3) :
jin-gue CHOI, sang-hee LEE, in-sung HEO, shinyoung BACK, you-na LEE, and

IMAGE CREDITS:
Woongjin Food Design Team, 2011.



CLIENT/STUDIO/BRAND DETAILS
NAME:
woongjin foods

PROFILE:
Preserving the tastes of nature. Growing with creative innovation Our challenges for our customer continue.



NOMINATION DETAILS

Nature Beverage by Woongjin Food Design Team is a Nominee in Packaging Design Category.

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AWARD DETAILS

Nature Beverage by Woongjin Food Design Team is Winner in Packaging Design Category, 2011 - 2012.



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