National Bank of Greece's i-bank Digital Gateway by Allen International

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DESIGN DETAILS
DESIGN NAME:
National Bank of Greece's i-bank

PRIMARY FUNCTION:
Digital Gateway

INSPIRATION:
It is a way to upgrade customer perceptions of the overall brand image of NBG, as i-bank creates associations with concepts such as 'innovation9;, 'intelligence' and 'interactivity'

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
Concept store that houses and provides guidance on it's online, mobile and telephone banking offers. There is no counter - instead customers use in-store computers to complete daily banking transactions eg. setting up orders and viewing statements, with the support of the store's four-person team. The NBG app is available on iPads and iPhones at the central 'Great Ideas' stands, private booths can be used for internet and phone banking, and touch screens within the Interactive Zone enable visitors to access banking services, and play games such as Sudoku and Connect4. A free club card gives NBG members access to bonus schemes, discounts from partner businesses and invitations to seminars held at the store.

OPERATION / FLOW / INTERACTION:
-

PROJECT DURATION AND LOCATION:
-

FITS BEST INTO CATEGORY:
Interior Space and Exhibition Design

PRODUCTION / REALIZATION TECHNOLOGY:
-

SPECIFICATIONS / TECHNICAL PROPERTIES:
-

TAGS:
-

RESEARCH ABSTRACT:
-

CHALLENGE:
-

ADDED DATE:
2012-02-17 07:19:55

TEAM MEMBERS (1) :


IMAGE CREDITS:
Allen International, 2011.



CLIENT/STUDIO/BRAND DETAILS
NAME:
allen international

PROFILE:
Founded in 1992 by Michael Allen, Managing Director and Chairman, allen international is a strategic design consultancy focused on financial services. Our vision is to be world leaders in financial services for strategic branding and retail design. Our mission is to create cost-efficient design solutions based on robust strategies which result in increased profitability for our clients. allen international has assembled a highly-skilled team led by creative, strategic and design directors with specialised industry knowledge. Each director is supported by a team of highly creative and energetic designers, skilled in the disciplines of Interior Design, Architecture, 3D Modelling, Branding, Graphic Design, Digital Communications, Space Planning, Visual Merchandising, Furniture and Fixture Design.



NOMINATION DETAILS

National Bank of Greece's I-Bank Digital Gateway by Allen International is a Nominee in Interior Space and Exhibition Design Category.

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AWARD DETAILS

National Bank of Greece's I-Bank Digital Gateway by Allen International is Winner in Interior Space and Exhibition Design Category, 2011 - 2012.



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