The A' Hospitality, Recreation, Travel and Tourism Design Competition is a unique design competition open to submissions of offerings, venue and services design in the hospitality, recreation and travel business worldwide.
This award is especially given to excellence in design within the hospitality, tourism and travel sectors that includes lodging, restaurants, theme parks, entertainment centers, bars, transportation for tourism, cruise line, airlines and additional fields within the tourism industry. It is not an award for interior decoration, graphics, communication or architecture, but it is an award that covers the whole design; both the interior design, architectural design, communication design, graphics and service design within the hospitality, recreation and tourism industries.
The A' Design Award for Hospitality, Recreation, Travel and Tourism Design is not just an award, it is the indicator of quality and perfection in hospitality management, the award is recognized worldwide and takes the attention of design oriented audience, media, professionals and interest groups. Winning the A' Award is a certificate of excellence for your business, an important milestone for your brand. Having the A' Award attracts the eyes of professionals worldwide, winners will be able to find better and higher profile audiences, clients and consumers.
The winners of the Hospitality, Recreation, Travel and Tourism Design Award are provided extensive and exclusive marketing and communication services to promote the success of winning the A' Award. Furthermore, the winning portfolios will appear on the A' best designs book which is available worldwide, this book is furthermore distributed to the high-profile magazine editors, design oriented companies and relevant parties. The winning designs are also exhibited at our museum, and the best designs will be picked for the permanent exhibition. The winners appear on magazines, newspapers, webzines and many other publishing mediums.
The Jury is composed of both Academic and Professional participants worldwide, such as chief executive officers or head designers of companies and faculty heads or professors. In addition, the A' Award features the focus group jury, which is composed of ordinary people to normalize the scoring by eliminating the bias on aesthetics and form sections, the votes of Professional, Academic and the Focus Group are weighted to determine the final result. Furthermore a Shadow customer could potentially review your offering.
Aims and Visions
The Aim of the Hospitality, Recreation, Travel and Tourism Design Award is to attract the attention of media and design oriented frequent travelers to your business by means of creating publicity and dissemination and also to separate you from the rest of the actors in the tourism industry by honoring your institution with a prestigious award.
No Further Fees
Unlike some other design awards and competitions, you are not obliged to make any further fees for winning the award and everything listed in the winners benefits will be provided free of charge.
To be eligible for this award, you should be a representative / manager or owner of an enterprise or business in Hospitality, Tourism or Travel sectors. Only a single entry per sub category is allowed each year.
Learn more about the winners' benefits here. To learn more about winners' services here. And check the contents of the winners pack here.
What to Present?
The Hospitality, Recreation, Travel and Tourism Design Award, different from other design award categories considers your offering on all aspects. We are expecting you to present us a pdf-brouchure of your offering, a representative image of your offering (such as hotel, restaurant, bar, cruise-line, theme-park etc) and a video advertisement of your offering.
The Hospitality, Recreation, Travel and Tourism entries are judged by our criteria that checks six key points: 1. Originality: Does your offering have a unique / individual style with a distinctive vision and language in presentation i.e. how is your guest experience; comfort and services provided to the guests and how your services enhances the guest experience. 2. Consistency: Do you have a developed methodology / management guide for your services. 3. Innovative Content: What makes your offering unique, for physical hospitality fields such as hotels, bars and restaurants also the intelligent use of space and materials. 4. Social Responsibility: Sensivity to heritage, sustainability and environment. 5. Operational Structure: Overall management of the facilities and/or services. 6. Involvement: What else do you provide to your guests?
Judge's / Shadow Customer Experience
If nominations are done by operators and owners, shortlisted entrants are expected to cover the Shadow Customer or Judge's accommodation and transportation fees (national or international flight and one night's accommodation) to your venues. For submissions by designers and architects, this condition is not required.
Optional Registry to Distinguished Designer Program
A' Design Award offers a distinguished designer program that rewards the award winning designers in 4 tiers. Winners of the Hospitality, Recreation, Travel and Tourism award are encouraged to provide the following discounts to distinguished program members based on their tier. In return we will also list your institution in the distinguished program page. Alternative to discounts you could offer additional services as well.
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