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Interview with Ruohan Li |
Home > Designer Interviews > Ruohan Li |
Editor Frank Scott (FS) from DesignPRWire has interviewed designer Ruohan Li (RL) for A’ Design Award and Competition. You can access the full profile of Ruohan Li by clicking here.
FS: Could you please tell us more about your art and design background? What made you become an artist/designer? Have you always wanted to be a designer?
RL: I'm delighted to share more about my background in art and design. From a young age, I've harbored a strong passion for art and design. Drawing, painting, and creating have always been enjoyable activities for me. This early interest naturally steered me towards pursuing formal education in art and design. I studied at Shantou University, where I earned my Bachelor's Degree in Graphic Design. Throughout my studies, I honed my skills across various design disciplines, including graphic design, product design, and branding. My journey into becoming an artist and designer was fueled by a desire to express creativity and communicate ideas visually. I find great joy and fulfillment in translating abstract concepts into tangible and visually captivating designs that resonate with audiences. The fusion of aesthetics and functionality to create meaningful experiences through design is what fuels my passion for this field. Although I didn't always envision myself as a designer, my natural inclination towards artistic expression and problem-solving naturally guided me towards this career path. It has been an enriching journey, and I draw constant inspiration from the ever-evolving landscape of art and design.
FS: Can you tell us more about your company / design studio?
RL: Easyou Brand Design was founded in 2014 and is a company dedicated to original design. It aims to transform creativity into tangible productivity. With forward-looking insights into commercial art and extensive service experience, Easyou provides comprehensive brand support to clients. Through innovative design concepts and high-quality services, Easyou helps clients create unique and attractive brand images, thereby enhancing their competitiveness and influence in the market. Easyou covers multiple professional fields, including spatial design, graphic design, packaging design, curation, and campus cultural development. Whether it's brand positioning or market promotion, Easyou can provide professional solutions that go through processes of confrontation, coordination, balance, and integration to ultimately achieve complete and unique design solutions.
FS: What is "design" for you?
RL: For me, design is a dynamic process that involves problem-solving, creativity, and communication. It's about finding innovative solutions to challenges while also considering aesthetics, functionality, and user experience. Design encompasses various disciplines such as graphic design, product design, interior design, and more, each with its unique approach and purpose. Ultimately, design is a powerful tool for transforming ideas into tangible, impactful outcomes that enhance people's lives and experiences.
FS: What kinds of works do you like designing most?
RL: For me, "design" is a creative process through which I can transform ideas, concepts, and emotions into concrete visual expressions or practical products. Design is not just about aesthetic pursuit; it's also about the combination of functionality, user experience, and conveying meaning. It's a communication tool that guides people's understanding and feelings about things, and can even influence their behavior and decisions. Therefore, for me, design is a powerful and impactful tool that can create genuine value and meaning.
FS: Thank you for providing us with this opportunity to interview you.
A’ Design Award and Competitions grants rights to press members and bloggers to use parts of this interview. This interview is provided as it is; DesignPRWire and A' Design Award and Competitions cannot be held responsible for the answers given by participating designers.
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