5100 Fizzy Orange by Bo Yang |
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| DESIGN DETAILS | |||||
| DESIGN NAME: 5100 PRIMARY FUNCTION: Fizzy Orange INSPIRATION: The scene of Xizang prayer flags fluttering in the wind atop snow-capped mountains under the bright sun gives people an inspiring and uplifting feeling. The designer hopes that everyone who tastes this soda can feel uplifted, energized, and passionate from the very first sip. UNIQUE PROPERTIES / PROJECT DESCRIPTION: The brand font in the graphic reflecting the unique regional advantage of being sourced from an altitude of 5100 meters, making it a genuine glacier water from the snowy plateau. By combining hand-drawn oranges with color blocks, a unique visual presentation is formed. Three colored ribbons symbolizing Xizang prayer flags, which, combined with snow-capped mountains and Xizang script, create a personalized brand image that blends ethnic elements with modern visual aesthetics. OPERATION / FLOW / INTERACTION: First glance will catch sight of the distinctive 5100 and a hand-drawn large orange. People immediately recognize her taste and brand at first sight, conveying both what the customer wants to magnify and the information consumers need to know, a win-win situation .Xizang is a place of longing for all those seeking inner peace, and prayer flags are its most representative elements. When people see prayer flags and snow-capped mountains, it's as if they are immersed in them. When people drink soda made from local ingredients, coupled with the unique taste sensation it brings, they will feel very pleased. PROJECT DURATION AND LOCATION: The project started in October 2023 in Beijing and finished in December 2023 in Beijing. FITS BEST INTO CATEGORY: Packaging Design |
PRODUCTION / REALIZATION TECHNOLOGY: Conventional aluminum beverage can SPECIFICATIONS / TECHNICAL PROPERTIES: 65mm*65mm*120mm TAGS: Orang Soda Design, Fizzy Orang Design, Can Beverage Design RESEARCH ABSTRACT: - CHALLENGE: - ADDED DATE: 2024-02-28 07:15:56 TEAM MEMBERS (1) : Bo Yang IMAGE CREDITS: Bo Yang, 2023. |
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| CLIENT/STUDIO/BRAND DETAILS | |
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NAME: Beijing Bofly Design Co.,ltd. PROFILE: Bofly Design has been working in the industry for nearly twenty years, enjoying a certain level of reputation in the domestic design community, having served many well-known domestic brands. Our motto is 'Speak through design. |
| AWARD DETAILS | |
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5100 Fizzy Orange by Bo Yang is Winner in Packaging Design Category, 2023 - 2024.· Press Members: Login or Register to request an exclusive interview with Bo Yang. · Click here to register inorder to view the profile and other works by Bo Yang. |
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