Dpri Library Logo And Visual Identity by Di Wei |
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| DESIGN DETAILS | |||||
| DESIGN NAME: Dpri Library PRIMARY FUNCTION: Logo And Visual Identity INSPIRATION: Inspired by today's online media on the reading software is mostly fiction stories, in the professional field is very few, the interface is more boring, lack of guidance, I hope to make a comprehensive software guide to help people read. By clicking on the main logo in the campaign, the screen changes from a single logo to a colourful logo with a title, representing the variety of possibilities for digital publications. UNIQUE PROPERTIES / PROJECT DESCRIPTION: This design aims to create a unique digital publication software logo, and to attract attention and enhance user experience through the dynamic logo and five sections of classification enquiry. The main logo presents the dynamic process of book evolution, representing the digital characteristics; clicking on the dynamic logo on the homepage reveals the five sub-logos, presenting the effect of evolution and interaction, conveying the infinite possibilities of digital reading. OPERATION / FLOW / INTERACTION: Clicking on the homepage dynamic logo, five major board sub-logos appear, each of which has a dynamic design, and clicking on them gives feedback on the results, so you can check what you need by going into the board sub-divisions. Hover on the book page will be converted to colour, enter the book to understand the specific information and start reading. PROJECT DURATION AND LOCATION: The project commenced in Liaoning in January 2022 and was completed in Liaoning in May 2022. FITS BEST INTO CATEGORY: Graphics, Illustration and Visual Communication Design |
PRODUCTION / REALIZATION TECHNOLOGY: At the beginning of the creation process, I did a vision-experiment-qu SPECIFICATIONS / TECHNICAL PROPERTIES: Minimum height of sign: 15 mm TAGS: Signage, digital publishing, books, visual identity, Brand IP RESEARCH ABSTRACT: The development of the Internet for the dynamic logo design increased interactivity and time and space and other dynamic factors, it makes the logo design out of a single static graphic symbols of the impression of the use of new technologies, the development of new communication media digital publishing, enriching the logo the smallest planar constitutive unit of the information carried by the sign, creating a more vital dynamic logo design, is the face of the era of progress of a new acceptance of the gesture. CHALLENGE: How does a logo evolve from static to dynamic, how do you represent evolution and interaction? How to represent the meaning of digital publishing? How to split the main logo and rationalise the creation of sub-logos? By combining books, publishing, and digitalisation, we created a static main logo design and five sub-logos, and started research on the interactive and dynamic design of the main logo. ADDED DATE: 2024-02-20 19:15:49 TEAM MEMBERS (1) : IMAGE CREDITS: DI WEI,2022 |
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| AWARD DETAILS | |
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Dpri Library Logo and Visual Identity by Di Wei is Winner in Graphics, Illustration and Visual Communication Design Category, 2023 - 2024.· Press Members: Login or Register to request an exclusive interview with Di Wei. · Click here to register inorder to view the profile and other works by Di Wei. |
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