CZBank Youth Speech Contest Event Visual Communication by Zhejiang Gongshang University |
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| DESIGN DETAILS | |||||
| DESIGN NAME: CZBank Youth Speech Contest PRIMARY FUNCTION: Event Visual Communication INSPIRATION: In this design, specific elements are incorporated: the metaphorical representation of cultural heritage through the absorption of nutrients by tree roots, the expression of intangible cultural transmission through transparent materials, and the analogy of a microphone to a tree trunk to symbolize the dissemination of speeches, conveying rich implications. The design has a strong visual impact that effectively captures the attention of young people and is well understood. UNIQUE PROPERTIES / PROJECT DESCRIPTION: The Youth Speech Contest of CZBank is an annual important cultural event. The theme of this speech contest is "Inheriting Culture Like Roots, Creating a Better Future". The main participants are young people. Designing a solution that is loved by young people became the main challenge. The creative design concept combines the speech microphone with the roots of a tree in a 3D line form, using intertwined shapes for a blended representation that echoes the theme. OPERATION / FLOW / INTERACTION: Speech events are usually more traditional and lack visual representations designed. It is rare to see a visual impression that is as youthful as this design concept. This is a positive attempt and exploration in the realm of banking speech event visuals. With CZBank's strategic shift towards targeting young people as their customer base, the application of this main visual for the event has gained identification from young individuals. PROJECT DURATION AND LOCATION: The project started its design phase in April 2022 and was completed in June 2022. It was officially released in June 2022 as well. FITS BEST INTO CATEGORY: Graphics, Illustration and Visual Communication Design |
PRODUCTION / REALIZATION TECHNOLOGY: - SPECIFICATIONS / TECHNICAL PROPERTIES: - TAGS: Culture, Innovation, Competition RESEARCH ABSTRACT: The design of the main visual for the event took into full consideration the adaptation to various application scenarios in the speech contest. Corresponding design extensions were made for event posters, the speech venue, and outdoor promotions, ensuring that both speakers and audience members can have a visually appealing experience across media, livestreaming, and on-site presence. CHALLENGE: In the field of banking, speech events are usually more traditional and lack visual representations specifically designed for young people. It is rare to find such a youthful visual impression as this design, making it a positive attempt and exploration in the realm of banking speech event visuals. ADDED DATE: 2023-06-29 10:01:41 TEAM MEMBERS (2) : Designer: Kan Zhao and IMAGE CREDITS: Zhejiang Gongshang University, 2023. |
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NAME: CZBank PROFILE: CZBank is one of the twelve national joint-stock commercial banks in China. It was officially established on August 18, 2004, with its headquarters located in Hangzhou, Zhejiang Province. It is the 13th "A+H" listed bank in China. As of the end of September 2022, CZBank's total assets amounted to 2.54 trillion yuan. According to the "Top 1000 Global Banks 2022" list published by The Banker magazine, CZBank ranks 79th based on Tier 1 capital. |
| AWARD DETAILS | |
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Czbank Youth Speech Contest Event Visual Communication by Zhejiang Gongshang University is Winner in Graphics, Illustration and Visual Communication Design Category, 2023 - 2024.· Press Members: Login or Register to request an exclusive interview with Zhejiang Gongshang University. · Click here to register inorder to view the profile and other works by Zhejiang Gongshang University. |
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