Taishun Design Competition Event Visual Communication by Zhejiang Gongshang University |
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| DESIGN NAME: Taishun Design Competition PRIMARY FUNCTION: Event Visual Communication INSPIRATION: This artwork is inspired by the unique bridge in Taishun called "Dingbu." Taishun is a city with numerous rivers. Local people pave a stone bridge called "Dingbu" to cross the rivers. "Dingbu" has become a unique way of transportation in Taishun. The lines composed of "Dingbu" symbolize the connection between Taishun and the outside world, as well as the connection between tradition and the future. The design with a strong visual impact concept also satisfies aesthetic needs of young people. UNIQUE PROPERTIES / PROJECT DESCRIPTION: The composition is formed by several sets of extended 3D lines, and it incorporates the visual symbols of Taishun, such as mountains, bridges and dragon dances. These symbols are vividly merged into the lines, creating a brand-new landscape painting of Taishun. We aim to attract attention from college students and designers through this design, and encourage them to participate in the competition. We hope that our design can transform this competition into a locally iconic cultural event. OPERATION / FLOW / INTERACTION: - PROJECT DURATION AND LOCATION: The project started its design phase in April 2022, was completed in September 2022, and officially launched in October 2022. FITS BEST INTO CATEGORY: Graphics, Illustration and Visual Communication Design |
PRODUCTION / REALIZATION TECHNOLOGY: Taishun County is a beautiful city characterized by its mountains and rivers. It also has numerous architectural relics and intangible cultural heritage. In terms of color, the gradient from green to white conveys the inherent color impression of the city This design takes into account the aesthetic needs of young people, employing forms of expression and material usage that are popular among them. This ensures that visitors are provided with a satisfying visual experience. SPECIFICATIONS / TECHNICAL PROPERTIES: - TAGS: Main Vision， Cultural and Creative Design， Design Competition， Event Visuals RESEARCH ABSTRACT: This visual design has attracted great attention from college students. The competition received over a thousand entries from all over the country. The outstanding works from the competition were also exhibited. Additionally, several design works that serve the local community have signed cooperation agreements with local enterprises. The 2022 competition received attention from multiple media and greatly enhancing the social influence of Taishun's cultural. CHALLENGE: Chinese cities often have a long history and rich cultural heritage, but these culture still can’t satisfied the standard of modern aesthetic standards. One of the key objectives of this design project is to showcase the historical and cultural elements of Taishun City through modern techniques. The combination of graphic designs with 3D renderings represents a novel visual experiment in communicating the essence of Taishun city. ADDED DATE: 2023-06-29 02:23:47 TEAM MEMBERS (2) : Designer: Kan Zhao and IMAGE CREDITS: Zhejiang Gongshang University, 2023. |
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NAME: Taishun County People's Government PROFILE: Taishun County, located on the border of southern Zhejiang Province. It covers a total area of 1,768 square kilometers and consists of 12 towns and 7 townships, with a total population of 367,900. Taishun owns a unique geographical environment that has fostered special cultural deposits. It has rich intangible cultural heritage, including bridge culture, tea culture, Taishun stone culture, bamboo and wood culture, Red Revolution Culture and folk customs. |
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Taishun Design Competition Event Visual Communication by Zhejiang Gongshang University is Winner in Graphics, Illustration and Visual Communication Design Category, 2023 - 2024.· Press Members: Login or Register to request an exclusive interview with Zhejiang Gongshang University. · Click here to register inorder to view the profile and other works by Zhejiang Gongshang University. |
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